Understanding Marketing in an Era of Digital Disruption at IDMA and Techमंच 2018

exchange4media Group’s exclusive event for marketing professionals to expand their network and stay on top of the latest developments in digital media, technology and marketing

by Pallavi Borkar
Published - Jun 26, 2018 8:54 AM Updated: Jun 26, 2018 8:54 AM

Digital disruption is changing every industry across the world. Technologies such as artificial intelligence (AI), big data, and machine learning are reshaping how companies do business. There are a handful of companies which are at the forefront of changing sales and marketing technology in innovative ways. The first step towards digital transformation is being open to change. At this year’s exchange4media Group’s Techमंच Digital Conference 2018, our jury members will help you unearth the latest in digital, and give valuable insights on how technology is transforming industries.

Techमंच is an exclusive event for marketing professionals to expand their network and stay on top of the latest developments in digital media, technology and marketing. It is a platform that brings together the advertising, marketing and media fraternity of the country to discuss latest developments in the digital space. With a slew of top ranking global influencers, panels of luminaries and knowledge workshops by experts, Techमंच promises to give you an unmatched perspective into the world of digital marketing.

Our list of diverse speakers assure insight into all kinds of businesses that are adopting digital marketing. This year the keynote address will be given by S Ravi Kant, CEO – Watches & Accessories & EVP Corporate Communications of Titan Company Ltd, and Vipul Chawla, Managing Director - Asia Pacific of Yum Brands. Some of our global speakers include Deirdre McGlashan, Global Chief Digital Officer of Mediacom who will speak on Digital Marketing Trifecta: Data, Intuition & Effectiveness. Lee Odden, CEO & Co-Founder of TopRank Marketing (USA) will share five secrets for marketers to improve trust, authority and credibility. IKEA’s Country Marketing Manager, Ulf Smedberg to discuss how IKEA communicates to the new-age customers through digital communication. To chair the jury for IDMA and deliver valedictory address for Techमंच 2018, Sanjiv Mehta, CEO & MD, Hindustan Unilever Limited, EVP - Unilever South Asia will discuss the changing role of marketing in achieving business objectives

Also present at the event will be Shoumyan Biswas, Chief Marketing Officer, Flipkart; Ravi Santhanam, Chief Marketing Officer, HDFC; Rahul Gautam, VP - Marketing, Ford India and Amit Gujral, CMO, LG Electronics who will speak on various topics within digital marketing.

The conference will be followed by Indian Digital Marketing Conference & Awards 2018 (IDMA) that celebrates and encourages talents from the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere. The shortlists for our coveted awards is out wherein Mindshare has the highest number of entries in the list at 42, followed by Interactive Avenues at 12 and Madison with seven. Among the brands, ZEEL has the maximum number of shortlisted entries at 13, followed by Star India and Jio at nine and eight, respectively.

Overall, there are 175 entries across five categories and 30 sub-categories. The five main categories are: Web, Mobile & Tablets, Social Media, Search & PPC Campaigns and Special Awards. You can find more details here 

Being a successful marketer means staying ahead of the curve. To keep pace with the hottest trends, you need to learn from the brightest minds in the industry. Come join Indian Digital Marketing Awards 2018 for an unmatched perspective into the world of digital marketing.

Visit IDMA website.

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