Day 3 ABBY Nominees Speak
Today’s Abby Awards comprise Digital & Mobile, Digital Craft, National Geographic Green Awards, Special Abby, Promotion/Activation, Radio Craft, Radio, Branded Content & Entertainment, Out of Home & Ambient Media, Still Content, Audio Visual Content and Integrated categories
As delegates prepare for an action-packed Day 3 at Goafest 2018, we talk to some of the contenders for today’s Abby Awards – Digital & Mobile, Digital Craft, National Geographic Green Awards, Special Abby, Promotion/Activation, Radio Craft, Radio, Branded Content & Entertainment, Out of Home & Ambient Media, Still Content, Audio Visual Content and Integrated Abbys:
Chetan Asher, CEO, Tonic Worldwide
Turn On The Woofer campaign is a perfect example that innovations need not be high on tech. Innovation is a simple solution to a complex problem. The campaign shows good intent, music, insights and technology can come together to create magic. The power of digital was used to make this music accessible to anyone and everyone who cares about dogs and this cause.
Nominated for: Digital
Kartik Kalla, EVP & National Head- Programming, Marketing & AudaCITY
The Creative Abbys offers an excellent platform to recognise talent and outstanding campaigns developed by the advertising, media and marketing fraternity. We are very proud to have been shortlisted in the Long Audio Visual category. This is a huge encouragement for us, as we believe in providing innovative and clutter-breaking content. The ‘Rag Rag 2.0’ campaign is a perfect depiction of how Radio City has always been true to the culture of every city that we are present in. We also thank our creative partners, ‘Scarecrow Communications’, for crafting this positioning and bringing alive the sound nuances of the film.
Nominated for: Radio
Akashneel Dasgupta, Sr. VP & ECD, ADK Fortune
ADK Fortune has earned 25 nominations across categories. Three of our very successful mainline campaigns for 2017-18, Ghadi (#SaareMaelDhoDaalo), Prega News (#YourSecondHome) and Manforce (#ShutThePhoneUp) have been nominated across multiple categories and we hope these pieces of work will get recognized. Also, we have around 10 nominations in Radio and we are quite hopeful on a few wins there. Ghadi and Prega News have already been awarded at multiple award forums, both in India and internationally. We expect them to continue their winning run.
Nominated for: Integrated
Vignesh, Copywriter, FCB India
We have a lot of work shortlisted across categories. A lot of that genuinely good work is about bringing change. We have an ad that is actually saving paper and water, we have a campaign that is aiming to educate girls (Nanhi Kali – If only she had gone to school), an ad that inspires people to take action to reduce cholesterol. There’s also an innovative print ad which is the world’s longest magazine ad. It stems from the product. We have really interesting campaigns and looking forward to win.
Nominated for: Press
Sommnath Sengupta, Head Tech Innovations, The Max
We have done a first-of-its-kind tech innovation with mind-mapping. It’s a mix of data and also art for the deaf and mute titled ‘The art of sound’ for KARIX. We also did the colour shade card carousel at an airport conveyer belt for Nerolac while creating an interactive story-telling for Forever Mark recalibrating the history of diamonds where a normal Print illustration would convert into animated content with projection mapping. We have nominations in Design, Ambient, Technology and Digital and are hoping for a good performance.
Nominated for: Digital, Ambient
Neeraj Saraswat, National Sales and Marketing Head, Fever FM
The Pizza Hut GPS innovation is a unique one created with the brand team at Yum Foods along with the Fever FM creative team. The aim was to have a clutter-breaking Radio creative that would draw consumers’ immediate attention and trigger possible response. The campaign also gained good traction for the brand because it directly highlighted their take-away outlets. Other interesting campaigns are ‘Bachpan Ki Dhun Dobara Sun’ and 'Fever Voice of Change'.
Nominated for: Radio
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