expands product portfolio; unveils new campaign, a franchise portal of Bigshoebazaar India, has sought to strengthen its presence with a TVC and social media marketing as well as on ground activities.

e4m by Priyanka Nair
Updated: Oct 28, 2011 8:35 AM expands product portfolio; unveils new campaign, a franchise portal of Bigshoebazaar India Pvt ltd has added multiple categories following a complete overhaul of the website.

The online retailer, which earlier had only lifestyle and fashion products, has diversified into myriad categories like gadgets, appliances, tech related products, designer sarees, high end shades, Swarovski studded watches, upscale perfumes, gold & diamond jewellery and has made it an all-round online departmental store.

The leading brands that adorn the website with their presence are S. oliver, Ed Hardy, Police, Benetton, Tommy Hilfiger, Nikon, Canon, Apple, Blackberry, Philips, Surat Diamonds Calvin Clien, Lacoste, Polaroid, Guess, Police, Rado, Fossil, Beverly Hills, Hamilton and many more.

Talking about this new development, Manmohan Agarwal, CEO, Bigshoebazaar India Pvt Ltd, said, “Yebhi has always strove to be the frontrunner in the e-commerce space. From being a niche website selling shoes to becoming an online mall, Yebhi has come a long way not just in sales and revenue figures, but also becoming a mass’ favourite.The goal that was established with was to become the ultimate shopping destination. If a customer needs something, he should be able to find it on We are on track, fulfilling all the milestones we have set for ourselves.” recently rolled out a TV campaign that extensively talks the new broad product category. There is an ongoing radio campaign in five prime markets; New Delhi, Bangalore, Hyderabad, Mumbai and Chennai. Besides this, they have a strong foothold in social media on Facebook, Twitter, YouTube and other social activations. They are also active in ground activities such as mall activations, etc.


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