Ventes Avenues launches Ventes Vernacular
With a reach of 9 million Daily Active Users, the Ventes Vernacular south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana
Ventes Avenues, a mobile media company headquartered in Mumbai, has launched its special ‘Vernacular Package' called 'Ventes Vernacular' with a reach of 9 million Daily Active Users.
The Ventes Avenues special south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. Ventes Avenues has exclusive rights to the inventory it sells, ensuring transparency.
Clients will get efficient reach in south India and can achieve regional targeting for their brands on mobile advertising. With the recent launch of ‘Creative Shop’, Ventes Avenues can help create multilingual creatives allowing brands to talk to consumers in either Kannada, Tamil, Telugu or Malayalam. Creative Shop will help convert a brand’s TVC or Print ad to mobile regional creatives.
Giving further insight into this development, Fauzan Rahim, Co-founder at Ventes Avenues, commented, “We are thrilled to launch Ventes Vernacular. There is enough data to suggest that the next content wave in India will be driven by vernacular content with 9 out of 10 new mobile users in the next 5 years projected to be Indian language users. Vernacular mobile advertising is a key growth driver in India given the south language affinity and the literacy rate in south India; with digital revenues growing at over 30% in the next few years we at Ventes Avenues believe this is the right time for us to launch Ventes Vernacular.”
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