Times Internet launches Partner Program to boost digital growth for agencies

The program enables digital agencies, marketers and specialists access native and digital advertising across the Times Internet’s universe

e4m by exchange4media Staff
Updated: Dec 22, 2016 12:54 PM
Times Internet launches Partner Program to boost digital growth for agencies

Times Internet has announced the launch of the “Times Internet Agency Partner Program”.The program is designed to empower independent full service and digitally focused agencies all over India. From certification to recognition, from technical know-how to client satisfaction, the program empowers the professionals to discover new ways to grow their businesses.

With the aid of Colombia, the advanced smart marketing platform this program uses the Colombia Traffic Network (CTN) to leverage Times Internet’s premium publisher network reaching 200 million people and access all properties under the Times Internet banner as well as its Partner Audience network. Agencies will be able to derive superior insights and data, while managing campaigns at scale, reaching new audiences, all along measuring and optimising the impact of each campaign.

Gulshan Verma, Chief Revenue Officer, Times Internet while talking about the launch said, “Today more than 400MN Indian users are on the internet, making it the platform of choice not only for the largest marketers, but also for hundreds of thousands of businesses that operate it. They depend on partners like AdGlobal 360 and Logicserve to aid their operations. They also depend on partners like Spiral Content Solution to create content that resonates with the consumers. We are very happy to have them as the founding partners of the Times Agency Partner Program”

The Times Internet Agency Partner Program training aims at giving marketing and development support, and so agencies can focus on moving their business forward to get ahead of the competition. With Times Partner program, the businesses will enhance their chances to:

  • Be recognised - The Times Internet Partner Badge will distinguish you from the crowd for your business acumen and for incorporating the Times Internet offerings.
  • Become an expert – Times Internet’s comprehensive training program will equip professionals with intelligent native content strategy expertise.
  • Find new clients - Equipped with knowledge of online advertising and website design and development, the marketer can expand the range of the services that they offer.
  • Start new businesses – Facilitating the business’s move from the traditional to the next-gen digital advertising.

Speaking on their association with Times Internet and the Times Internet Partner Program, Rakesh Yadav, CEO, Adglobal 360, said, “AGL has seen good value for its clients by running certain types of campaigns on Colombia.This new innovative platform from TIL has good future and we want to leverage it for the benefit of our clients. We believe that as platinum partners, we will be able to offer to our clients, the best this platform can offer.”

Speaking on their association with Times Internet and the Times Internet Partner Program, Prasad Shejale, CEO, Logicserve Digital, Co-Founder Couponraja and Compareraja, said, “Today, content is the king; so reaching the content consuming audience is the key. Hence, the right content partner is important and TIL inventory backed by Columbia came as an obvious choice. Colombia helps us with reaching the content consuming audience and influence them. Its flexible interface and premium inventory supports in making the campaigns a success. The interest level targeting enables us to reach out to a wider range of consumer. Colombia is a smart marketing platform for native ads and Logicserve Digital is very excited to be partnering with TIL to deliver great value to our digital media clients”

Speaking on their association with Times Internet and the Times Internet Partner Program, Rajan Srinivasan, Founder & CEO, Spiral Content Solution said, “Scatter is happy to partner with Colombia. This works really well for our clients as we bring together the best in the content creation and content distribution through Scatter and Colombia respectively. Because even the best content means nothing if it can't be discovered.”

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