#Saaho records over 5mn Tweets even before theatrical release

#Prabhas and @ShraddhaKapoor engage with fans through live broadcast on Twitter

e4m by exchange4media Staff
Updated: Aug 21, 2019 7:36 PM

With less than two weeks for the theatrical release of #Saaho the movie is already surfing high on waves of conversation on Twitter. The movie’s trailer went live on August 10 and has been generating huge engagement on the platform from fans across languages, including Tamil, Hindi, Telugu and Malayalam.

The film has generated over 5 million Tweets on the platform even before its release. #Saaho is set to release on August 30.

Leading stars #Prabhas and @ShraddhaKapoor took part in a live video conversation on Twitter where fans could Tweet questions to the stars with the hashtag #AskTeamSaaho.

Just saw #sahoo trailer and what a smash it is! Can't wait to see #prabhas & @ShraddhaKapoor with @UV_Creations hit it out of the park. Super pumped to see the film. All the best to entire cast and crew pic.twitter.com/D9fRbGTkSW

Chala time theesukuna... prathi oka telugu vaadu garva padela chesaru #darlings @UV_Creations @sujeethsign @madhie1 last but not the least #Prabhas anna... the sizer is definitely out of the park ?#SaahoTrailerDay https://t.co/SQAes9j0ck pic.twitter.com/rPYfFlwjh1

Talking about the engagement around the movie’s trailer, the film’s producers V Vamsi Krishna Reddy and Pramod Uppalapati of UV Creations said, “We are humbled and overjoyed. It’s heartening to see our film receive such immense love not just from our Tamil fans, but also from our Hindi, Telugu and Malayalam viewers. Over 5 Million Tweets even before the film’s release is a testament to the excitement that the film has created across the country. We are overwhelmed with the response and would like to thank all our fans for the support and enthusiasm. We hope to keep the momentum going and deliver an entertaining experience for all movie lovers.”

Talking about conversations on #Saaho and the popularity of films from South India on Twitter, Cheryl-Ann Couto, Partnerships Manager, Twitter India said, “South Indian audiences have a great passion for films which is evident through engaging conversations on Twitter. #Saaho has generated incredible interaction on the platform from fans across languages, from Tamil to Telugu and Malayalam. We continue to see extensive dialogue on the platform around the South Indian film industry and hope to continue to present movie lovers with exciting and fun ways of expressing themselves.”

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