Publicis Groupe's Much-Awaited Marcel is Finally Here!

Publicis Groupe will begin Marcel rollout to 80,000-person workforce in January 2019

e4m by exchange4media Staff
Updated: May 24, 2018 1:49 PM

Publicis Groupe today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.

Arthur Sadoun, Chairman & CEO, Publicis Groupe, said: “In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients. Since then, our industry has gone through unprecedented challenges, demonstrating that incremental change is not a solution. The need for reinvention is stronger than ever. At Publicis Groupe, we haven’t waited to act. We have broken the divide between data, creativity and technology. We have broken our silos through the Power of One. Today, we are breaking the barriers between talent and opportunity with Marcel. Marcel is a journey to shift Publicis Groupe from a holding company to a platform and give creative minds the freedom to progress and thrive in this ever-changing industry. Marcel is the proof of our commitment to our people"

He continued, "At Publicis, we will put them first in our transformation, and give them the opportunity to learn, share and create more than anywhere else. Marcel is the proof of our commitment to our clients. They will be able to leverage our incredible diversity of talent to bring to life the ideas they need to grow their business. And, of course, Marcel is the proof of our commitment to our industry. We will be a force for good, by leading the change. Tying the development of Marcel to our one-year industry event hiatus was a controversial decision, but a necessary one. It drew a line in the sand and left no doubt that we are determined to do whatever it takes to reinvent an industry that has struggled to evolve over the past 40 years. So I’m grateful to our people, our clients, and our partners at industry festivals around the world for their support and solidarity during this period, which will end in July 2018. And, last but not least, I’d like to thank everyone at Publicis Groupe who, both directly and indirectly, have contributed to the ideation and production of Marcel. Marcel is the power of all of us, working as one, and we have already begun to prove that.”

Publicis Groupe partnered with Microsoft to build Marcel. Microsoft AI is being used to power the knowledge graph behind Marcel, and the conversational AI experience that is bringing this knowledge to every employee. Microsoft’s deep technical knowledge and industry-leading cloud capabilities, including Azure and Office 365, made them the ideal partner, the company said in a statement.
About Marcel

In a world where people no longer want to work for companies and instead expect companies to work for them, Marcel is the first enterprise platform designed with people-first benefits and experiences in mind. At its core, Marcel is about empowering every single Publicis employee to the power of 80,000. Founded in a belief that an augmented workforce leads to higher engagement, which in turn leads to better work and results for clients, Marcel is built on the foundation of four key pillars: knowledge, connectivity, opportunity and productivity.

Rollout Plan:

Today, Marcel is tested by a team of 100 alpha users. In June, the Groupe will release a beta version to 1,000 people selected as an exact Publicis Groupe representation, by agency, role and geography. This group, will provide feedback that will help refine the app. As it has been said during the Investor Day, we have the goal to reach 90% of our people by 2020.

 This beta phase will include:

·     A precise onboarding process defined to ensure beta user profiles are complete

·     A training module available to get the individual familiar with the Marcel platform

·     A feedback function included for employees to provide real-time feedback

 The aim of this real-time exercise will allow Publicis Groupe to:

·     Refine the app constantly

·    Course correct as needed

·     Improve the user’s experience

·    Add functionality along the way

There will be multiple, updated versions until the optimal state-of-the-art product developed for rollout to the entire Publicis Groupe. Publicis Groupe will begin Marcel rollout to 80,000-person workforce in January 2019.

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