OTT video service Viu launched in South Africa
The service has partnered with Vodacom to provide greater access to customers with innovative products
Over-the-top (OTT) video service Viu has been officially launched in South Africa. Viu has been operating successfully in 16 countries, including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar and Middle East countries of UAE, Saudi Arabia, Egypt, Bahrain, Iraq, Jordan, Kuwait, Oman and Qatar.
The Premium App, which offers a hybrid of both free and paid-for content, has over 30 million monthly active users and has released over 900 episodes of Viu Originals in 2018.
Viu South Africa, through its innovative ‘freemium’ business model and engaging premium local, regional and original content offering brings accessibility and affordability of its premium content to a much wider audience, Viu’s programming strategy is inclusive and locally relevant premium content in each market, and South Africa will be no different. This will be achieved through its partnerships with Etv, SABC, and Vodacom.
Viu has already licensed South Africa’s most watched local shows and viewers will enjoy the country’s leading productions such as ‘Uzalo’, ‘Scandal’, ‘SkeemSaam’ and many more.
This in addition to the Pan-African, Asian, and Viu Originals content that is already on the platform - see links to current catalogue below.
“We are excited to be bringing a truly ‘freemium’ video streaming service anchored on local content to South Africa. Through our partnerships with Etv, SABC, and Vodacom, we have built an ecosystem that makes it easier for audiences to engage with our platform. The app is available in the IOS app store, Google Play and in the Huawei app gallery,” said Ryan Solovei, Country Manager: Viu SA.
The service has also partnered with Vodacom to provide greater access to customers with innovative products that will give customers seamless access to Viu Premium in the near future.
Zunaid Mahomed, Group Digital and Fixed Services Officer, says,“Vodacom entered into a strategic partnership with Vuclip over three years ago with the aim of providing a wide range of quality entertainment across various customer segments. Based on the success of Vuclip short-form content as well as our Video Play service, we have made the strategic decision to enhance our video portfolio though the launch of Viu, to continue providing local and international premium content to our South African market. We look forward to a successful partnership with Viu.”
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