myNK inks content partnership deal with ITV Studios Global Entertainment

The partnership will see myNK bringing critically acclaimed British and European series into India

e4m by exchange4media Staff
Updated: Aug 20, 2019 4:27 PM

myNK, the blockchain powered VOD platform by MinersINC, has inked a content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’s largest commercial broadcaster.

ITV Studios produces more than 8,900 hours of original programming a year for broadcasters in the UK and around the world. With this new partnership, ITV Studios Global Entertainment will enable the expansion of myNK’s curated library with the addition of landmark British and European series in India.

Shows such as The Bay, Murdoch Mysteries Season 9, Aber Bergen will premiere in India.

Bharti Mittal, Sales Director South Asia at ITV Studios Global Entertainment, said, “Our world-famous returning dramas such as Victoria, Poldark and Harlots have been very well received in India, creating a buzz on social media and even a following of Bollywood stars. I’m sure The Bay, which has been one of ITV’s highest-rated dramas in the last year, along with these other celebrated titles are set to do the same. We are really excited by myNK’s forward-thinking offering and with our catalogue of 45,000+ hours of content, there’s a lot more we can do together.”

Nitin Narkhede, Founder and CEO, MinersINC said, “myNK™ is continually expanding its exploration of cinema and drama gems from around the world, bringing international films and series that are globally appreciated, noteworthy with gripping story lines and talent, and yet most of which were not yet released in India. With partners like ITV Studios Global Entertainment, we are taking our myNK proposition to the next level. We are truly excited to bring some of the top British drama series to our audiences and at the same time, open the market for monetization via blockchain transparency and security.”

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