Morris Street Advisor and Viu brings ‘Hollywood Squares’ format to India

Investment banker and content provider Morris Street Advisors partners with OTT player Viu to produce the local format of CBS Studios’ iconic game show which will be simulcast on Telegu channel Star Maa and Viu

e4m by exchange4media Staff
Updated: Jan 25, 2018 12:00 PM

Viu, the global Video-on-Demand OTT service by Vuclip and PCCW, investment banker and content provider Morris Street Advisors and GroupM’s Motion Content Group joined hands to bring the iconic game show ‘Hollywood Squares’ in the localized format. The Indian version of the  successful CBS show format ‘Hollywood Squares’ titled as ‘Tollywood Squares’ will be simulcast on Telegu channel Star Maa and Viu app on January 27. Morris Street Advisors, a boutique content leader, has acquired the format rights to “Hollywood Squares” from CBS Studios International for India

 ‘Hollywood Squares’ is the first major game show format from CBS to be produced in India. Created in Telugu, the 26-episode weekend show is set to go live on January 27, 2018 on Star Maa and the Viu app and website simultaneously where one episode will release every Saturday and Sunday at 9:30pm. Hosted by film actor and television personality Navdeep Pallapolu, the series will be based on Tic-Tac-Toe, a universally popular game and will showcase nine new celebrities and two new contestants in each episode.

Elaborating on the show and Partnership, Vishal Maheshwari, Country head, Viu India said, “We are thrilled to bring the most sought-after celebrity game show of Hollywood Squares regionalized for our Telugu audience. At Viu, our constant focus is to bring refreshing narratives and exciting new formats that appeal to the millennials. Our insights gave us the belief that a format like this, which is iconic in its own right globally, would be a timely new addition to our bouquet of differentiated content. We are happy to partner with StarMaa and Motion Content group to bring this internationally recognized show format for our audiences. This is an innovative content partnership the content can be viewed on the digital platform and main screen television”

Rohit Tiwari CEO, Morris Street Advisors, said, “This is a milestone moment for Morris Street Advisors. As a leading provider of entertainment content, we are now placing more focus on producing popular programming that captivates Indian viewers. We are super excited to team up with CBS Studios International and our Indian partners to produce the show in India.”

Speaking on shows India launch Roxanne Lettman Pompa – Vice President, International Sales & Production - ‎CBS Studios International “Hollywood Squares has had success in many countries around the world, and we’re convinced it will appeal to viewers in India.”

Alok Jain, Business Head Star Maa said, “We at Star Maa have always been at the forefront of pioneering new shows and bringing unique formats to entertain our viewers. We are known for bringing the best of its kind of shows from around the world and present it to our Telugu viewers in the regional flavor. In this regard, we are pleased to now bring 'Hollywood Squares', an international award-winning format first in India for the Telugu people. The show is an exciting version of our favorite childhood game "Tic-tac-toe", however, adapted for television viewing with interesting celebrities in the 9 squares of the game. I am confident that this show will take our viewers across all age groups back to the memory lanes and the concept of this show will transform the TV viewers’ experience. We are extremely pleased to partner with Viu and together this show will entertain our viewers”

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