Mobile content revolution: What brands need to know

InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition

e4m by exchange4media Staff
Updated: Aug 18, 2020 1:48 PM

At the recently held e4m Content Upfront Festival Edition, the InMobi team spoke about Glance, a subsidiary of the InMobi Group, which provides personalised media content, news, and casual games to smartphone users on their lock screen. Glance maintains tie-ups with nearly every top Android smartphone vendor including Xiaomi and Samsung.

Glance uses AI to offer personalised experiences to its users. The service replaces the otherwise empty lock screen with locally relevant news, stories, and casual games. Glance, unlike any other popular internet service, has gained their first 100 million daily active users in what appears to be the shortest duration ever of 21 months.

“For an advertiser, we can drive high-impact branded content, stories, and vertical videos on Glance. We can also help drive influencer marketing on Roposo, our short-form video app, and amplify the reach through Glance to these million users,” shared the InMobi team. “Glance reaches 100 million daily active users and of all age groups from 18 to 55 years. Roposo, on the other hand, is scaling on a daily basis with growing advertiser interest on what they can do to ride on its popularity, especially among the non-urban smartphone users. Lately, over thousands of influencers including Dabboo Ratnani, Baba Sehgal, Babita Phogat, Chandro Tomar aka 'Shooter Dadi' have joined the short-form video app.”

Sharing how InMobi is offering unique solutions to brands using its leadership position, the InMobi team said: “We curate branded video shows featuring original content designed for the Glance experience. It delivers great branding impact via the lock screen of the connected consumer's primary device.”

 “Mobile is the gateway to high-quality audience intelligence and insights, which we leverage on our InMobi Marketing Cloud to help brands with precise targeting. With a growing consumer trend of online shopping and focus on contactless delivery practices, InMobi's household targeting and shoppable ad solutions are poised to help brands maximize impact this festive season. Shoppable ads will be a key asset for all the brands aiming to shape their direct to consumer marketing strategies,” they added.

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