"Marketers are realising they can't lump digital & mobile into one category"

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

e4m by Saloni Surti
Updated: Sep 19, 2013 8:25 AM
"Marketers are realising they can't lump digital & mobile into one category"

In new media, there are sites & services like Saavn that are about upstream demand creation as well as downstream sites & services like Google that convert that demand into sales, says Vinodh Bhat, Co-Founder & CEO, Saavn More

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