Likee sets Guinness World Record with Independence Day campaign

Over 1 lakh Indians participated in the campaign, which concluded with more than 2.5 lakh videos and 225.3 million views

e4m by exchange4media Staff
Updated: Aug 26, 2019 4:14 PM
Likee

Likee, the global short video creation platform from Singapore-based BIGO Technology, has set a Guinness World Record for creating the ‘largest online video album of people waving a flag in India’; during its ‘No matter where I am, #IAMINDIAN’ campaign.

More than 1 lakh Indians expressed love for the country by waving the Indian flag on the platform to celebrate the country’s 73rd Independence Day. During the campaign, Indians created more than 2.5 lakh videos which garnered more than 225.3 million views.

India’s international sports sensation Hima Das also participated in the campaign.

Interestingly, the campaign was not only limited to Likee platform but the users had taken their Likee flag-waving videos to other social platforms and the hashtag #IAMINDIAN became one of the most trending hashtags among Indians across other social media platforms too.

Aaron Wei, Vice President, BIGO Technology, says, “We are excited having created the Guinness World Record, and delighted to receive such an enthusiastic response from Indian users for our #IAMINDIAN campaign. This recognition confirms that Likee became short-video platform of choice for Indians to express their patriotic enthusiasm.” He further added that “During the two years journey, Likee has grown rapidly as one of the most popular apps for young people in India, and this encourages us to create more socially responsible initiatives. #IAMINDIAN is just one of the great and meaningful achievements and there will be more to celebrate in future. We aim to unite more local brands, charities and media to deliver meaningful content to Indian market.”

Likee is a simple to use short video creating and sharing app launched in 2017 in India. The app is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi.

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