Hero Electronix enters consumer technology market with Qubo

The new brand, Qubo, offers a range of artificial intelligence-powered connected smart devices like smart indoor camera, smart gas sensor, smart smoke sensor, and smart door/window sensor

by exchange4media Staff
Published - Sep 17, 2019 3:35 PM Updated: Sep 17, 2019 3:35 PM
HERO

Hero Electronix, a Hero Group company, forayed into the consumer technology market with the launch of Qubo, a range of AI connected smart devices.

Qubo aims to create technology products that will allow users to stay connected with their home and loved ones be it family, pets or valuables. The products launched under the Qubo portfolio are Smart Indoor Camera, Smart Gas Sensor, Smart Smoke Sensor, and Smart Door/Window Sensor.

The Qubo Smart Indoor Camera, the most secure and powerful camera in the Indian market will be available at a MRP of INR 13,490. It comes with best-in-class Full HD camera, AI features and secure – encrypted video streaming and storage.

 The smart sensors namely Qubo Smart Gas Sensor, Smart Smoke Sensor, and the Smart Door & Window Sensor all priced at INR 3000. The Qubo Smart Indoor Camera and Smart Sensors will be available for purchase on Qubo’s website www.quboworld.com and will also be available across major e-commerce sites and retail stores from September 27. Keeping customer centricity in mind, Hero Electronix will also have a dedicated round the clock customer support team to assist users on any issues.

Hero Electronix plans to launch more than 10 smart products across home automation, automotive and entertainment domains in the next 2 years. Each of these devices is being architected ground up to solve specific needs of Indian consumers and to work in Indian environments and family set-ups. The smart ecosystem of devices has been designed with an aim to connect Indian families/households to the world around them and to cater to their infotainment, automation and security needs.

Commenting on the launch, Hero Electronix Founder Director Ujjwal Munjal, said, “Our vision with Qubo is to create a leading consumer technology brand and reach a million homes in next 3-5 years. Hero Electronix has been at the forefront of engineering technology and services for enterprise with Tessolve, Mybox, and Zenatix. We are excited to launch our first independent brand for smart devices in the consumer segment. As technology proliferates further into our lives, we are getting increasingly disconnected from what matters most. We see a great opportunity in to build products that meaningfully impact our lives. We have invested close to INR 350Cr in Hero Electronix and we foresee an investment of ~INR 150-200 Cr over the next couple of years.

Commenting on the launch, Nikhil Rajpal, CEO, Hero Electronix, added: “There is a major revolution coming where AI-powered connected devices can solve major real world problems pertaining to security, connectivity, entertainment & healthcare. We have invested more than 2 years in research and development of products that harness leading edge technology like AI to solve for consumer needs. While we are addressing the home security & automation space with our range of products launched today, we are also exploring more products in home, automotive and kids categories too.”

The flagship Qubo Smart Indoor Camera is built-in in partnership with Amazon for Alexa and Qualcomm for its processor in the device. This flagship product has been engineered and designed by the in-house team at Hero Electronix. With Alexa built-in, users can also access a wide range of services across news, music, weather, and reminders with simple voice commands. Qubo Smart Indoor Camera can be used as a smart home hub to control & remotely manage various smart devices at home through Alexa.

 “Our vision for Alexa is to be everywhere that customers want to interact. Through the Alexa Voice Services, we aim to simplify building voice-first devices with Alexa built-in. This helps devices to handle complex speech recognition and natural language understanding,” said Dilip RS, Country Manager for Alexa Skills and Voice Services, Amazon India. “It is exciting to see Hero Electronix innovate for customers in India with their Qubo range of smart Home devices. Convenience of simply asking Alexa for home security and controlling smart homes will be delightful for customers.”

Rajen Vagadia, President, Qualcomm India Private Limited, said, “We have been working very closely with Hero Electronix to power their deep learning-based image analytics platform on the Qubo Smart Indoor Camera. The Qualcomm® Vision Intelligence Platform being used in the Qubo is purpose-built to bring powerful visual computing and edge computing for machine learning and engineered to support exceptional power and thermal efficiency. The object and sound detection capability available on the camera is industry leading. Smart devices are increasingly being adopted and liked by consumers and we are excited to partner with Hero Electronix in leading this consumer trend.”

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