Disney+ Hotstar has announced that Asia Cup and ICC Men’s Cricket World Cup tournaments being held later this year will be made available as free-to-view to all mobile phone users accessing Disney+ Hotstar.

“Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system,” said Sajith Sivanandan, Head of Disney+ Hotstar.

We reached out to Disney+ Hotstar for a comment on the same but are yet to receive a response.

India has witnessed a digital revolution over the past decade, driven by various factors such as technological advancements, government initiatives, increasing internet penetration and the rapid adoption of smartphones. With over 750M active internet users in 2022, the country has become a prime destination for the open internet and all that digital media entails. 

The key driver of India’s digital revolution is gaming, with the country being home to close to 500M individual gamers. The ever-evolving gaming market in India is fuelled by devices, data and digital penetration, all of which are getting cheaper, better, and faster. 

The e4m GameOn Online Summit held in Mumbai today gave a sneak-peek into the much-awaited e4m-ESP Indian Online Gaming Landscape 2023 report. The comprehensive report serves as a compass, guiding stakeholders through the vast opportunities and challenges that lie ahead in the gaming sphere. The detailed report is set to be unveiled soon and will be available for public use.  

Gaming has emerged as a powerful force and the industry has experienced remarkable growth in recent years. 2022 has been a game changing year for the gaming industry in India with publishers, streaming platforms, esports organizers, and teams coming together to create a very healthy gaming ecosystem. It is believed that with professional teams training to compete and win in global tournaments, 2023 may well be a crucial year for esports.

The gaming industry in India has created bundles of opportunities for gamers, making them economically independent. Moreover, e-sports has gained substantial popularity in India and is poised for significant growth in the coming years. The emergence of professional teams, increased prize pools, and a growing fan base, esports is expected to become a mainstream form of entertainment and a lucrative industry in India.

Sociowash, an integrated advertising agency, has won the integrated digital mandate for eBay India. The agency will be responsible for enhancing the brand’s overall digital presence by developing creative tactical strategies. The account was won in a multi-agency pitch and will be handled by the agency’s Mumbai team, stated a release.

As part of this strategic partnership, Sociowash will be responsible for creating awareness about the brand and executing campaigns to onboard more sellers onto the platform. The agency will provide end-to-end solutions and services for the brand's creative, performance media, video production, and influencer marketing needs while resonating with its target audience and helping them achieve their business objectives.

Pranav Agarwal, the co-founder of Sociowash, commented on the win, "eBay India is a prominent leader in the e-commerce industry. We are elated to have been chosen by them to manage their digital landscape. Our team's extensive experience and expertise will redefine and elevate the brand's digital positioning. Together, we can create an impact that goes beyond what has been achieved before, setting new benchmarks and adding genuine value for the brand"

Meta has said that Meta Verified will now be available in India.

The announcement was made in a post by Mark Zuckerberg who also mentioned that previously verified accounts will maintain the status for free.

Meta Verified in a subscription bundle on FB and Insta.

Subscribers will get a badge indicating their account has been verified with a government ID, extra protection against impersonation, direct access to customer support and more visibility, the company had earlier said.

As per media reports, this subscription is available for ₹699 monthly on iOS and Android3. The company also plans to introduce a web purchase option for ₹599 a month.

The gaming market in India is dynamic and is a rapidly evolving ecosystem. Gaming has emerged as a powerful force and the industry has experienced remarkable growth in recent years and continues to expand at a rapid pace. The widespread availability of affordable internet access, affordable data plans, has led to a surge in online gaming, allowing people across the country to access and engage with various gaming platforms. In order to explore the gaming industry further, e4m has announced the third edition of the e4m GameOn-Online Gaming Summit. The conference is set to be held on June 9 in Mumbai. The Presenting Partner of the event is AnyMind, the Growth Partner is Mobavenue while AdScholars is the Co-partner.

At the conference, top leaders from the gaming ecosystem will come together and share insights on key topics under the theme ‘Online Gaming, The Next Big Thing?’. The summit will also give a sneak-peek to the much-awaited e4m-GroupM ESP Report on the Indian online gaming landscape. 

As per industry experts, 2022 was one of the landmark years for the Indian esports and gaming industry, as publishers, streaming platforms, esports organizers, and teams came together to create a very healthy ecosystem. It is believed that with professional teams training to compete and win in global tournaments, 2023 may well be a breakout year for esports.

Click here to see the full agenda: https://e4mevents.com/e4m-GameOn-2023/agenda 

Due to the advancements in technology, the gaming market is only getting bigger. Top leaders and experts from the gaming industry are set to come together under one roof to discuss the opportunities, challenges and the future of the gaming industry in India. The e4m Summit explores the industry’s rapidly growing revenue streams, the drivers of growth, the changing demographics of the gaming universe, and ways brands can seize the opportunity to target consumers.

To ensure you don’t miss out on valuable insights, click here to register: 

https://e4mevents.com/e4m-GameOn-2023/login 

Digital marketing leaders play a crucial role in shaping the industry and driving innovation. Their expertise, insights, strategies and vision help others advance their knowledge and understanding of digital marketing practices. These leaders inspire the next generation of marketers and help the industry grow. 

With an aim to honour the great minds in the digital marketing sphere, the exchange4media Group is hosting the first edition of the e4m Digital Marketing Leaders Awards on June 9 in Mumbai. The awards night will celebrate and acknowledge the stars of the domain in India and witness the coming together of some of the best brands, individuals and agencies. Spotify Advertising is the Celebratory Partner of the event while Lemma is the Networking Partner.

e4m Digital Marketing Leaders Awards acknowledges the great leaders who have developed & implemented successful digital strategies, campaigns, and innovations by leveraging new technologies for digital marketing. The awards aim to inspire leaders to stay ahead of the curve and unlock their full potential as digital marketers by felicitating pioneers in the digital marketing sphere.

The star-studded awards night is a perfect opportunity to network with the best and brightest minds from the digital marketing ecosystem, expand knowledge and get an overview of the functioning of several digital marketing agencies.

NDTV and Gadgets360.com (an NDTV Venture), today announced Gaurav Chaudhary aka Technical Guruji as the new face of their technology vertical. To begin with, NDTV and Technical Guruji are coming together to present two weekly technology shows – ‘Gadgets 360 with Technical Guruji’ and ‘Tech with TG’.

The marquee shows are scheduled to go live on Saturday, June 10th on both NDTV 24x7 and NDTV India. Along with this, he will exclusively be present on NDTV’s digital platform gadgets360.com.

Gaurav Chaudhary aka Technical Guruji, is a tech influencer. He will be joining NDTV as the face of their technology content, bringing his expertise, passion, and unique perspective to the media giant's technology news coverage.

On the announcement, Senthil Chengalvarayan, Executive Director NDTV Networks said, “NDTV has been a forerunner in innovative and path-breaking shows that bring great insights into the ever-evolving world of technology. It’s our pleasure to have Gaurav – the renowned and affable Technical Guruji – on board, as part of the NDTV family. We are confident that his expertise, ability to connect with a wider set of audiences, and unique presentation style of such a vast subject will enhance our offering and reinforce our position as a leader in this important genre. Technology is not only part of our daily lives but also an empowering tool for the masses and in this respect, Technical Guruji, Gaurav will bring out the latest, most effective aspects of technology in a format that the masses will be able to relate.”

On the announcement, Vaibhav Sehgal, CEO, Gadgets360.com (Red Pixels Ventures Limited), said, "The amalgamation of the world’s most popular tech influencer with one of the world’s most frequented and credible tech news portal and the pioneers in TV tech programming, is going to change the world of technology forever. Gaurav’s inclusion into the NDTV and Gadgets360 family marks an exciting chapter for us. His immense social-media presence, expertise in simplifying complex tech concepts, and his personality, have made him a household name. His presence will add impetus to our commitment to deliver high-quality & cutting-edge tech content so that we will be at the forefront of delivering the best to our visitors, audience, and readers making sure that we continue to be the go-to hub for technology and gadget enthusiasts.” 

Gaurav Chaudhary aka Technical Guruji said, “I am honored to be a part of the NDTV family. My passion for technology has found another credible platform with which I can reach out to the deepest roots of India, making it more simplified for the masses. I am truly thrilled and believe my presence at NDTV and Gadgets 360 will act as a catalyst for change in the technology space, taking it to new horizons. I’m thankful to all my viewers and subscribers, it’s because of their belief in me that I have reached these new heights. I am excited for this new journey, Chaliye Shuru Karte hain!”