Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

As a medium of empowerment and communication, social media enjoys a place of pride in government strategies aimed at the masses and the youth, says I&B Minister Prakash Javadekar

e4m by Abid Hasan
Updated: Sep 3, 2014 7:59 AM
Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

Minister of Information and Broadcasting, Prakash Javadekar highlighted the importance of social media in government strategy. Talking about the immense reach of social media, Javadekar termed it a medium of the new generation, which empowers people and strengthens the democracy. Highlighting the defining role that social media played in the recently concluded General Elections, the Union Minister who also holds the Environment portfolio said, “Modi ji used social media brilliantly to reach and communicate with the people effectively. Now our government is also using this medium to stay connected with the masses.”

Elaborating on how the government has been propagating the use of social media, Javadekar said that the name of recently launched Pradhan Mantri Jan Dhan Yojana (PMJDY), a scheme to financially empower the poor, had originated from an online contest. “I am putting up another billboard on the website - please suggest the name, contents and other ideas for DD-Kisan,” said Javadekar while seeking ideas on the contours and content of the proposed Kisan TV to provide real time information on various agriculture related issues to farmers.

Javadekar was sharing his views at the ASSOCHAM conference over the topic ‘Social media: Boon or Bane’ held in New Delhi on Tuesday.

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