Goibibo partners with new age marketing platform WebEngage

WebEngage will power Goibibo's user and partner engagement strategy and execution.

by exchange4media Staff
Published - Jul 6, 2018 5:54 PM Updated: Jul 6, 2018 5:54 PM

Online travel agency, Goibibo has collaborated with WebEngage, the Mumbai based software as a service company to power the brand’s user and partner engagement strategy and execution.

Goibibo, one of India’s leading online travel agencies aims to improve their customer experience and increase the quantity of bookings using Personalization and Contextual cross-channel Communication.

Goibibo CTO, Vikalp Sahni, furthered this view saying, “We at Goibibo are strong believers in the power of creating an unparalleled user experience. Giving users a brand experience that helps them solve a problem and creates value for them is the end goal. For that reason, we identified WebEngage as the right platform that will help us get to the goal. Their Journey Designer tool has been a revelation, helping us create lifecycle marketing campaigns at scale while maintaining contextual relevance with hyper-personalization capabilities.”

“Partnering with one of the leaders of the OTA industry is a huge positive validation of our platform, and its capabilities. We are happy to learn that Indian marketers have advanced in the maturity scale, and are embracing innovative tools like the Journey Designer to create beautiful and highly effective marketing strategies that resonate directly with the end user. This partnership recognizes the need for Marketing Automation in the industry, and how our positioning is perfectly poised to cater to that need diligently.”, said Avlesh Singh, CEO of WebEngage.

WebEngage also handles the user engagement strategy for companies such as Flipkart, Ebay, Avaya, Sendgrid, Pluralsight and Souq.

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