#fame & CAA Kwan partner to build digital video communities for celebrities
The alliance is aimed at helping celebrity talent capitalize on rising video consumption & mobile usage
Published - 27-November-2014
#fame, talent-led digital entertainment network and CAA Kwan, the celebrity management firm have announced a strategic partnership in the digital entertainment space.
Through this alliance, #fame and CAA Kwan will help some of India’s top celebrity talent to engage strongly with their fan base by co-creating and promoting digital video content and communities around them. This will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the nation’s most loved celebrities including award-winning actors, music maestros, top models and sport stars.
Speaking on this partnership, Vijay Subramaniam, Partner, CAA Kwan said, “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”
Adding further, Puneet Johar, MD, TO THE NEW Ventures, commented, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.” TO THE NEW Ventures is the parent company of #fame.
Commenting on this, Saket Saurabh, CEO, #fame said, “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”
#fame has emerged as one of the fastest growing digital entertainment networks in the country within a few months of launch. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. #fame strategically focuses on emerging and established talent to build digital properties, channels and communities around them. #fame recently announced its premium fashion property ‘School of Style’ - a showcase of top fashionistas with Karan Johar as judge. #fame has also brought on board renowned music composer Pritam to spearhead ‘Websinger’, its music initiative which will seek out promising young singing talent. Apart from several emerging talent, other celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress and fashion icon Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap. #fame also has channels with fitness icon and model Milind Soman and renowned sports commentator Harsha Bhogle. #fame is available across several digital and social platforms including YouTube, Facebook, Google+, Twitter, WeChat, DailyMotion and others.
CAA Kwan is creating unique opportunities for clients in the areas of commercial endorsements, live appearances and performances, motion pictures and television (including packaging and sales), music, sports consulting, licensing and merchandising and business development, among others. Some of the key clients CAA Kwan represents include Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, Pritam, Terence Lewis, Boman Irani, Zoya Akhtar, Kabir Khan among others.