Eros Now partners with Vindicia

The OTT platform has teamed up with Vindicia CashBox to enhance consumer experience

e4m by exchange4media Staff
Updated: Feb 26, 2019 5:16 PM

Vindicia, an Amdocs company, has announced that Eros Now has selected Vindicia CashBox to enhance consumer experience. Through this alliance, Vindicia CashBox will help in accelerating the subscriber growth of Eros Now around the world. The announcement was made at Mobile World Congress.

Eros Now offers a library of over 12,000 Indian films, music videos, TV shows, original web-series and short-format content to more than 142 million registered users and 15.9 million paying subscribers. The platform delivers movies in Hindi, Kannada, Tamil and Punjabi as well as Indian music, music videos, digital original series and the recently launched Eros Now Quickie, a new short-form content segment.

Commenting on the strategic alliance, Rishika Lulla Singh, CEO - Eros Digital, said, “Eros Now has been a front-runner with its technological advancement and the only Indian player to have global reach. This alliance with Vindicia will enhance the consumer experience and offer seamless transaction capabilities. With changing consumer dynamics, the association will also help to provide subscriber intelligence that will bring business agility to continuously boost the overall video watching experience, thus driving consumer retention, global connecting and increasing subscriber growth.”

Darcy Antonellis, Head of Media, Amdocs, said, “With the continued and growing traction of our media business in the Asia Pacific region, we are thrilled that Eros Now has selected Vindicia CashBox to support all aspects of their digital subscription business requirements,”

“With the implementation of CashBox, Eros Now can immediately start to reallocate resources from digital services monetization to more strategic areas as they expand their offerings both within India and internationally, enabling them to more effectively sign-up new customers and retain existing ones,” Antonellis added.

Vindicia CashBox is a SaaS-based digital subscription platform for digital goods that accelerates business growth via data-driven insights, improved customer acquisition and extreme ease of use for subscribers. Other benefits include scalability and reliability; big data and AI-based analysis; go-to-market flexibility; international and multiple payment options; and finance, tax and anti-fraud capabilities.

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