Carried yesterday : Vaybhav Singh joins TBWA India as Managing Partner
Singh will be leading TBWA’s digital-first clients like MasterCard and Airbnb in addition to taking up the creative custodianship of Nissan United
Vaybhav Singh joins TBWA\India as Managing Partner for its Digital Arts Network. He will report directly to Govind Pandey, CEO, TBWA\India.
With a little over 15 years of experience across various advertising agencies, Singh has led work on some of the biggest brands in telecommunication, consumer electronics, retail, fashion and automobiles. His last role was at D&H Blurb, a creative advertising agency co-partnered by the Future Group, where he was a partner and CCO+COO.
He’s responsible for interesting work done on Airtel, Microsoft, Reebok, Hyundai, amongst others. Some of his work has also won accolades in APAC and global award shows.
Singh’s role at Digital Arts Network would involve leading TBWA’s digital-first clients like MasterCard and Airbnb as well as taking up the creative custodianship of Nissan United.
A keen eye for design has also seen him being deeply involved in the UI/UX design of apps for a couple of tech-based start-ups, while sitting on the board of directors of one of them and actively contributing towards marketing, content creation and management.
Commenting on his role, Singh says, “TBWA\ is responsible for creating some globally acclaimed work and truly believes in its Disruption philosophy, and that along with the discussions Govind and I have had about its India prospects really excites me. Leading its Digital Arts Network is particularly interesting for me since I take to technology and business much easier than most people. My first-hand understanding of start-ups should make us perfect partners with start-ups and tech-based businesses.”
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Govind Pandey, CEO, TBWA\India, comments, “Vaybhav’s appointment comes at a time when we’re not just consolidating our existing relationships but looking at growth from the new economy. I see him as a key part of the new management and his dual roles should let him steer the Disruption offering to a new set of digital and content-first clients.”
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