Arushi Sharma to head Brand Partnerships & Strategy for Chtrbox

Sharma will be responsible for steering the growth of the firm’s specialized Influencer Marketing business in Mumbai, while also contributing towards team and culture building and product innovation

e4m by exchange4media Staff
Updated: Sep 5, 2018 11:53 AM

Chtrbox, an Influencer Marketing company, has appointed Arushi Sharma as the Head of Brand Partnerships & Strategy for Mumbai. In her new role, Sharma will be responsible for steering the growth of the firm’s specialized Influencer Marketing business in Mumbai, while also contributing towards team and culture building and product innovation. She will also work towards setting newer benchmarks for how strategically and creatively can social media influencers be leveraged for brands and agencies in India.

She has over eight years of experience across the UK, Singapore, Indonesia and India. Most recently, she was leading the social media team, including the influencer marketing division, for Iris Worldwide in Indonesia, and was previously with them in Singapore where she led the APAC Digital Command Centre for Philips. Among her many achievements, the highlights of her career have been winning the Bronze Social Campaign of the Year Award for Philips as well as being invited to speak at the Cannes Lions Festival 2016 held in France. She also managed the PR & digital launch of Spotify across South East Asia.

Speaking about her association with Chtrbox, Sharma said, "In my experience across markets and sectors, the one thing that I have increasingly witnessed is the demand for authentic voices and storytelling in the social media space. It is exciting to work with a brilliant up-and-coming platform like Chtrbox that addresses the lack of consolidation on pricing and strong measurement models to give popular and emerging brands and influencers an effective and measurable way of partnering together. Together with this dynamic team, we are changing the way this space operates, and are excited to do more.”

On Arushi’s appointment, Pranay Swarup, Co-Founder & CEO @Chatterbox, said: “Arushi and I had connected almost a decade ago as colleagues. We've witnessed each other grow as professionals over the years, and I'm glad that we're now doing some disruptive work together. With Arushi's experiences across international markets, and the clientele and scale of work that she has managed, we are certain that she would provide newer avenues for Chtrbox to grow. I would like to take this opportunity to welcome Arushi again and wish her a successful and fruitful journey with us.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube