After the YouTube channel of Mojo Story was hacked earlier, Barkha Dutt shared a new video on Twitter saying that the  deleted content has been restored by YouTube.

“Felt violated & cried a lot but thanks to @TeamYouTube, we are finally back”, she Tweeted.

In a tweet last night, Dutt said that  Mojo Story’s  email and YouTube channel were hacked and she and her team were unable to access the platform.

“After hours of urging @TeamYouTube to act & being assured action is being taken, I woke up to find @themojostory channel content ALL DELETED by the hackers- four years of blood, toil, sweat, tears, 11 thousand videos, COVID work of 3 years, ALL GONE. I am heartbroken, ” she Tweeted.

She further wrote, “ I don't know how many times we urged @YouTube to freeze the platform so that the hackers could not alter it. But we kept being told "process of investigation has to be followed" - and now its gone.”

The hackers had renamed the news platform’s YouTube account as “@teslanewstar05” and deleted all videos. A video featuring billionaire Elon Musk was also uploaded.

The incident triggered a wave of anger and disappointment on Twitter, with journalists, politicians, lawyers, and viewers of Mojo Story expressing their frustration. Many called on YouTube to rectify the situation and restore the channel.

IMDb has released a list of the most popular Indian web series of all time.

Among the 50 shows, 11 of them have been backed by The Viral Fever (TVF).

Moreover, according to TVF, seven of these web series have completed three seasons or more.

The rankings have been determined by the page views of IMDb customers in India between January 1, 2018 to May 10, 2023, IMDb has said.

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The YouTube channel of Mojo Story, which is run by Sr Journalist  Barkha Dutt, has been hacked. The hackers have deleted the entire content from her YouTube Channel.

In a tweet, Dutt said that  Mojo Story’s  email and YouTube channel were hacked and she and her team were unable to access the platform.

“After hours of urging @TeamYouTube to act & being assured action is being taken, I woke up to find @themojostory channel content ALL DELETED by the hackers- four years of blood, toil, sweat, tears, 11 thousand videos, COVID work of 3 years, ALL GONE. I am heartbroken, ” she Tweeted.

She further wrote, “ I don't know how many times we urged @YouTube to freeze the platform so that the hackers could not alter it. But we kept being told "process of investigation has to be followed" - and now its gone.”

Even as laws around privacy and consumer data are examined and reinforced, brands still have access to reams of data, from our purchase and browsing history to customer demographics, locations and economic activity. As it is said, consumers are their own goldmine, that gold being data. And brands are increasingly leveraging machine learning and AI to create hyper-personalised purchase journeys for consumers, as a surfeit of tools create unique consumer profiles and categories to know what will resonate within each of our individual echo chambers.

Gopa Menon, Chief Digital Officer – Mindshare South Asia, says, “To fully understand a consumer's real-life experience, creative thinking and collaboration across different disciplines are crucial. While data analysis is valuable, it's also important to gather qualitative and quantitative insights from diverse teams and areas of expertise.”

This can involve analysing search trends, monitoring social media conversations, conducting expert analysis, and incorporating user feedback. By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours, and needs, considering their psychographic profile. This approach also considers various demographic factors, allowing for a comprehensive perspective.

Pictures might be worth a thousand words, but everyone’s data tells a whole story, individual to each person and based on thousands of decisions we make every day, from what we watch to what we skip to what we browse to what we buy to the news we watch to the forwards we forward. All of these myriad data points combine into a human being and a prognosis of the choices they’ll make.

“It's essential to recognize the interconnectedness of these dimensions and strive for a comprehensive and rigorous approach when developing a holistic strategy that considers the whole consumer,” says Menon, adding that it’s important to look at all aspects and understand the human aspect and move beyond binary numbers.

That being said, data privacy and explicit consent are also necessary to allow for the entire ecosystem to exist and flourish. It’s the Uncle Ben axiom: With great power comes great responsibility.

“Increasingly, we see brands thinking seriously about owning consumer data. But in order to collect meaningful data, brands need to provide a fair value exchange. They need to ask: “Why would consumers share their data with us?” And that’s where true relationships can get unlocked. We call it the consumer genome: a data powered portrait of the consumer that is humanised and not just a data point,” observes Saurabh Mathur, Regional Head of CX, VMLY&R Asia.

This consumer genome allows brands to move from broadcasting to personalised and even customised conversations with their consumers – from only thinking about reach and frequency to thinking about loyalty and customer lifetime value.

Mitesh Kothari, Co-founder and Chief Creative Officer, White Rivers Media says that brands understand the high level of alertness amongst their audience now that makes them capable of taking informed decisions about private data sharing with trust.

“Data humanization empowers us to achieve robust privacy practices to foster a culture of transparent and responsible data handling. At minimum, most relevant data retention and tech like anonymization, data humanization can go a long way in achieving data-driven and human-centric regulations. The tailored experience received by the audience ensues a feeling of value and safety, making the entire user journey pleasant and fulfilling.”

FanCode has secured the exclusive digital rights to livestream the Tamil Nadu Premier League (TNPL) starting June 12. The league will go on till July 12 and feature a number of star players. Cricket fans can view the action on FanCode’s mobile app (Android, iOS), TV app available on Android TV, Amazon Fire TV Stick, Jio STB, Samsung TV, and fancode.com, with commentary available in both English and Tamil.

Launched in 2016, the annual league comprises eight teams representing eight districts of Tamil Nadu, namely Chepauk Super Gillies, Dindigul Dragons, Idream Tiruppur Tamizhans, Lyca Kovai Kings, Nellai Royal Kings, Ruby Trichy Warriors, Salem Spartans, and Siechem Madurai Panthers. Some of the marquee players expected to be in action include Ravichandran Ashwin, Sai Sudharshan, Shahrukh Khan, Varun Chakaravarthy amongst others.

Talking about the partnership, RI Palani, Hon. Secretary, TNCA, said, “FanCode has emerged as an industry leader when it comes to streaming live sports and we’re delighted to be partnering with them for the TNPL. The League is widely followed across the country and FanCode’s user-first approach will help in further strengthening our viewership.”

Yannick Colaco, Co-Founder, FanCode, said, “We're thrilled to be partnering with TNPL, one of India’s biggest domestic T20 Leagues. Some of the biggest names of the game will be in action in the league and this partnership is in line with our goal of providing access to the best of LIVE sports to our users across the country.“ With interactive digital-first features such as live stats, data, and analysis on the match screen, FanCode offers sports fans an immersive experience. FanCode is also offering tour passes at affordable prices for fans apart from monthly and yearly subscriptions.

OTT platforms like Netflix, Amazon and Disney are likely to challenge the Union Health Ministry's recent notification that the streaming platforms will carry anti-tobacco warnings like theatres and TV shows, media networks have reported.

The amended rules come under the Cigarette and Other Tobacco Products Act, 2004.

According to a media report, the streaming companies will have to edit millions of hours of existing content if the directive comes into effect.

The government has said online publishers need to show anti-tobacco ads that are at least 30 seconds long. The spot should also have a strong message about the health effects of tobacco consumption, the order says.

Independent journalist Faye D’Souza has announced that her news app “Beatroot” is available for limited downloads on Google Play Store and iOS App Store.

Users can test out the app and write directly to D’Souza to give feedback on its useability.

She announced the news on her social media page. “There is a crisis of credibility Indian news is facing,” she said. “News is serious business. It is also unemotional. We stripped out everything that we felt did not fit into this description. And we worked on a solution that doesn’t work on algorithms, that doesn’t predict behaviour, that doesn’t like clever headlines, that doesn’t write misleading headlines, that doesn’t make you manipulate you emotionally to make you angry or scared to keep your attention. It doesn’t do scroll. All it does is provide you information,” she described the new news vehicle.

I have launched a news app- Beatroot News#news #fayedsouza #beatrootnews

Download the app here: https://t.co/zjwF3ti0tg pic.twitter.com/Nbp2xe4ewE

— Faye DSouza (@fayedsouza) June 1, 2023

The app is a curated, fact-checked news platform that “gives you everything you need to know unemotionally.” D’Souza also added that the news is written by human beings “that respect your intelligence and your dignity.”

D’Souza has been running a successful news dissemination page on Instagram. She announced that the app, named after the homophone “be true”, is in the works in February 2020.

The journalist stepped down as the Editor of Mirror Now in September 2019. She was the host of the show “Love, Laugh, Live” on the network’s English entertainment channel Romedy Now.

She also worked with Firework TV producing short-format online news capsules.