Accenture Interactive to acquire design & innovation firm INSITUM

The move will expand Accenture Interactive’s presence in Latin America and give Fjord a footprint in Argentina, Colombia, Mexico and Peru

by exchange4media Staff
Published - Aug 13, 2019 1:21 PM Updated: Aug 13, 2019 1:21 PM

Accenture has entered into an agreement to acquire INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. The acquisition will strengthen Accenture Interactive’s position as a leading Experience Agency in the region by expanding world-class services of its design and innovation unit, Fjord, in Latin America and beyond.

The combination of Fjord and INSITUM will create leading design and innovation capabilities to bolster Accenture Interactive’s ability to design, build and run experiences that transform businesses and improve people’s lives.

The move will expand Accenture Interactive’s presence in the Latin American market, especially in Mexico, where INSITUM is headquartered. It will give Fjord a footprint in Argentina, Colombia, Mexico and Peru, while strengthening its existing operations in Brazil by adding strong talent and forward-thinking capabilities to accelerate the value it drives for clients.

“Having INSITUM join the Accenture Interactive family in Latin America represents an exciting new chapter in our journey to be the leading Experience Agency in the region,” said Eduardo Bicudo, Latam lead, Accenture Interactive. “With INSITUM, we will boost Accenture Interactive’s reach in the region and improve our Fjord design capability, which is a crucial component of our mission to deliver the best, most meaningful experiences to people. We’re thrilled about the possibilities of what we can achieve together.”

“Today’s problems can no longer be solved with yesterday’s solutions,” said Baiju Shah, Chief Strategy Officer, Accenture Interactive and Global Co-lead, Fjord.

“To tackle these challenges, clients must be agile and focus on blending a human-centered design approach with an analytics-led strategy to keep ahead of the unprecedented pace of change and ambiguity we live in. By adding the INSITUM team to the family, we will continue to grow our mission in Latin America by putting design at the heart of innovation.”

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