The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
Puma
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Latest News
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FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
Puma appoints Marcia Dos Santos as Vice President-BU Core
Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA
Leadership Timeline
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Jul 2023
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Marcia Dos Santos — Vice President-BU Core (appointment)
Puma has appointed Marcia Dos Santos as Vice President BU Core, effective 15 July.
Campaigns, Awards & Events
Another estrella, por favor
Jul 2026
Puma celebrated Spain's victory by spotlighting Marc Cucurella.
AI Insights
AI
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Leadership Change. Puma appointed Marcia Dos Santos as Vice President-BU Core, bringing experience from Nike.
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Marketing Engagement. Puma actively participated in the FIFA World Cup Final 2026 celebrations through creative social media posts.
FAQs
AI
Marcia Dos Santos has been appointed as the new Vice President-BU Core at Puma.
Puma engaged in creative social media activities celebrating the event, showcasing its marketing strategies.
Before joining Puma, Marcia Dos Santos served as Vice President Merchandising Women’s EMEA at Nike.
Puma created emotional storytelling, nostalgic callbacks, playful illustrations, and clever brand integrations for the FIFA World Cup Final.
Puma aims to enhance brand visibility and engagement through creative marketing strategies during major sporting events like the FIFA World Cup.
AI-assisted summary, reviewed by our newsroom
AI
Puma has recently made headlines with the appointment of Marcia Dos Santos as Vice President-BU Core, who previously held a significant role at Nike. Additionally, the brand engaged in creative social media activities surrounding the FIFA World Cup Final 2026, showcasing its marketing prowess and connection to major sporting events.
Key Executives
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MD
Marcia Dos Santos
Vice President-BU Core