Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends...
Latest News
2 Articles
D2C brands look beyond ROAS as rising CAC puts profitability under the lens
Hit or Miss: The week in ads
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytell...
Campaigns, Awards & Events
OG's Ka Comeback
Oct 2023
A campaign celebrating Fardeen Khan's return and the brand's revival, tapping into nostalgia.
OGs ka Comeback
Oct 2023
A campaign celebrating Fardeen Khan's return as brand ambassador and introducing a new fashion-first luggage p...
AI Insights
AI
-
Shift in Marketing Strategy. Provogue is moving away from a strict focus on return on ad spend (ROAS) to prioritize customer retention and lifetime value.
-
Industry Trend Awareness. The company is aligning with industry trends where brands are increasingly looking at sustainable growth rather than just immediate sales.
FAQs
AI
Provogue is focusing on customer retention and lifetime value rather than just immediate conversions.
The company is adapting its marketing approach to emphasize sustainable and profitable growth.
Provogue is following the trend of D2C brands looking beyond ROAS to ensure long-term profitability.
D2C stands for Direct-to-Consumer, a business model where brands sell directly to customers without intermediaries.
Customer retention is crucial for Provogue as it helps in achieving sustainable growth and maximizing the lifetime value of customers.
AI-assisted summary, reviewed by our newsroom
AI
Provogue is adapting its marketing strategy in response to rising customer acquisition costs (CAC), focusing on customer retention and lifetime value rather than solely immediate conversions. This shift reflects a broader trend among D2C brands aiming for sustainable and profitable growth.