Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
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Onam 2026: Media agencies reveal the FOMO fuelling Kerala’s festive ad boom
AI Insights
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Seasonal Budget Increase. During the Onam festival, media agencies, including Mudra, are experiencing a 15-20% uplift in seasonal budgets, indicating a robust market opportunity.
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Mudra focuses on leveraging the increased advertising budgets during the Onam festival to enhance its market presence.
Media agencies typically see a 15-20% uplift in seasonal budgets during the Onam festival.
Mudra plans to capitalize on the festive season by targeting the increased consumer spending and advertising budgets associated with Onam.
Mudra is part of the trend where media agencies are experiencing a boom in advertising due to the festive season in Kerala.
The Onam festival is significant for advertising agencies like Mudra as it represents a peak period for consumer spending and advertising opportunities.
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Mudra is actively engaging in the advertising landscape, particularly focusing on the festive season in Kerala, where there is a notable increase in seasonal budgets. The agency is leveraging the festive boom to enhance its market presence and capitalize on the heightened consumer spending during Onam.