Jakub Otrząsek, Senior Vice President, Data APAC at Monks, discusses why breaking down silos between data, content, media and creative is critical to...
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Clients now want proof of the incremental value marketing delivers: Jakub Otrząsek, Monks
Retail media will grow, but LLMs are the next major opportunity: Monks’ Fay Denis du Peage
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused...
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Integration of Marketing Functions. Monks emphasizes the importance of breaking down silos between data, content, media, and creative to create a real-time brand experience.
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Focus on Retail Media and LLMs. The company identifies retail media and large language models as major opportunities for growth and aims to assist brands in operating in real time.
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Monks focuses on integrating data, content, media, and creative to enhance marketing effectiveness.
Key executives include Jakub Otrząsek, Senior Vice President, Data APAC, and Fay Denis du Peage, Senior Vice President, Media APAC.
Monks sees significant opportunities in retail media and large language models (LLMs).
Monks approaches brand marketing by creating a real-time brand experience through the integration of various marketing functions.
Data plays a critical role in Monks' strategy to deliver proof of incremental value in marketing.