From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytell...
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Hit or Miss: The week in ads
Ad Review: STARE - Bhavya Ramesh and NorBlack NorWhite turn the evil eye into armour
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies...
Campaigns, Awards & Events
STARE
Oct 2023
A collaboration between jewellery label Bhavya Ramesh and fashion house NorBlack NorWhite, directed by filmmak...
STARE
Oct 2023
A collaboration exploring femininity through the dualities of strength and vulnerability, reimagining symbols...
STARE
Oct 2023
A collaboration exploring femininity through the dualities of strength and vulnerability, reimagining symbols...
AI Insights
AI
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Innovative Advertising Approach. The recent STARE advertisement showcases a departure from conventional jewellery marketing by incorporating elements of folk horror and cultural narratives, appealing to modern sensibilities.
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Cultural Storytelling. The ad emphasizes cultural storytelling, which is becoming a significant trend in advertising, allowing brands to connect more deeply with their audiences.
FAQs
AI
Bhavya Ramesh is known for innovative advertising strategies that blend cultural elements with modern storytelling.
Bhavya Ramesh recently launched the STARE campaign in collaboration with NorBlack NorWhite.
The STARE advertisement explores themes of folk horror and cultural storytelling, moving away from traditional bridal narratives in jewellery advertising.
The STARE advertisement was directed by Bijoy Shetty of Hanumankind fame.
The STARE campaign is significant as it represents a shift in jewellery advertising towards more relatable and culturally resonant narratives.
AI-assisted summary, reviewed by our newsroom
AI
Bhavya Ramesh has recently collaborated with NorBlack NorWhite to create a unique advertisement for their STARE brand, which reinterprets traditional jewellery advertising through a lens of folk horror and cultural storytelling. This innovative approach aims to resonate with audiences by leveraging nostalgia and contemporary themes.
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Bhavya Ramesh
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