Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce,...
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Why FMCG giants are betting big on D2C
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Embracing D2C Trends. Beardo is actively participating in the shift towards direct-to-consumer sales, which is becoming increasingly popular among FMCG brands.
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Focus on Digital Commerce. The company is leveraging digital commerce and social media to enhance its market presence and consumer engagement.
FAQs
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Beardo primarily focuses on men's grooming products.
Beardo is embracing direct-to-consumer strategies and enhancing its digital presence.
Beardo offers a range of grooming products including beard oils, shampoos, and skincare items.
Yes, Beardo is utilizing social media to engage with consumers and promote its products.
Beardo operates in the FMCG (Fast-Moving Consumer Goods) sector, specifically in men's grooming.
AI-assisted summary, reviewed by our newsroom
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Beardo is adapting to the evolving landscape of direct-to-consumer (D2C) commerce, aligning with trends in digital and social media engagement. The company is part of a broader movement among FMCG giants to enhance consumer relationships through innovative digital strategies.
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Ganapathy Viswanathan
Independent Communication Consultant & Author