Datar was earlier Regional Marketing Manager with Abbott
Abbott
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Leadership Changes
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Latest News
4 Articles
Viraj Datar appointed APAC Head Franchise Marketing at Abbott Rapid Diagnostics
Nestle, Zydus, Abbott ads face FSSAI scrutiny over claims on children’s products
The food regulator has sought evidence for health and growth claims used to promote infant formula and children’s nutrition products
Sonali Mathur joins Abbott as Global Head of Data and Analytics
Mathur was earlier with General Motors for a decade
Sugar Squeeze & Regulatory Heat: FMCG marketers brace for double whammy
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between...
Leadership Timeline
2 Updates
Oct 2023
Latest
Sonali Mathur — Global Head of Data and Analytics (appointment)
Sonali Mathur joins Abbott as Global Head of Data and Analytics.
Nov -0001
Viraj Datar — APAC Head Franchise Marketing (appointment)
Viraj Datar has been promoted to the role APAC Head Franchise Marketing at Abbott Rapid Diagnostics.
AI Insights
AI
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Leadership Changes. Abbott has strengthened its leadership team by appointing Viraj Datar and Sonali Mathur to key marketing and analytics roles, respectively.
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Regulatory Challenges. Abbott is currently under scrutiny from the FSSAI for its marketing claims related to children's products, indicating potential regulatory challenges ahead.
FAQs
AI
Viraj Datar has been appointed as the APAC Head of Franchise Marketing at Abbott Rapid Diagnostics.
Sonali Mathur was previously with General Motors for a decade before joining Abbott as the Global Head of Data and Analytics.
The Food Safety and Standards Authority of India (FSSAI) is scrutinizing Abbott's advertisements for claims related to children's products.
FMCG marketers, including Abbott, are facing challenges due to rising sugar prices and costs of other raw materials, impacting their advertising strategies.
Abbott's recent leadership appointments focus on enhancing marketing and data analytics capabilities to strengthen its market position.
AI-assisted summary, reviewed by our newsroom
AI
Abbott has recently appointed Viraj Datar as the APAC Head of Franchise Marketing for Abbott Rapid Diagnostics and Sonali Mathur as the Global Head of Data and Analytics. Additionally, the company is facing scrutiny from the FSSAI regarding claims made in advertisements for its infant formula and children's nutrition products.
Key Executives
2 People
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Viraj Datar
APAC Head Franchise Marketing
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Sonali Mathur
Global Head of Data and Analytics