e4mChillout: Weekends for Agnello Dias mean sleeping, vegetable shopping, badminton

We get the man himself to reveal his ‘chill-out’ secrets that help him zap all the stress

e4m by Misbaah Mansuri
Updated: May 5, 2018 9:30 AM

The art of writing an impactful copy is one of the biggest litmus tests for any writer. In this respect, Agnello Dias, Chairman and Co-Founder, Taproot Dentsu India, has been the mighty pen behind some of the most successful and effective campaigns to have come out of India. The ad-world’s darling, fondly referred to as ‘Aggie’, this weekend reveals his ‘chill-out’ secrets that help him rev up his creative juice. Excerpts:

On a typical weekend you will find me... In the vegetable market on Saturday mornings, running errands through the day, hanging out at home in the evenings and on Sunday, just reading and meeting friends, if at all.


My idea of relaxing is... sleeping first, followed by listening to music, sometimes playing badminton with friends.

One vice I cannot do without...none that I cannot do without.

I love a staycation or adventure...  staycations, prefer cultures over sight-seeing.

I confess, I am a...closet gardener.

I spend me-time on... gazing at the ceiling.

The last show I binge watched... Wild Wild Country.

I can make a mean... nothing more than omlette.

A skill I want to learn this year... Spanish

My next vacation/adventure will be... in North-east India.

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