Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions

Accolades for O&M’s Savlon Healthy Hands Chalk Sticks and BBDO’s #ReleaseThePressure campaigns

e4m by exchange4media Staff
Updated: Jun 20, 2017 8:11 AM
Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions


Ogilvy & Mather India won a Gold and a Bronze in the PR Lions category for the Savlon Healthy Hands Chalk Sticks campaign, while BBDO India, Gurgaon, won a Silver for the #ReleaseThePressure campaign for Mirinda.


Ogilvy and Mather Mumbai won for its work Savlon Healthy Hands and Chalk Sticks. This campaign was part of ITC Savlon’s programme designed to encourage behavioural change towards washing hands amongst children.


Lauding the campaign, Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India, said what made it stand out in the PR category was “the way the team came up with the product, made it happen, and the way they publicised it”.



BBDO India, Gurgaon won for its #ReleaseThePressure campaign that addressed the issue of student suicides and depression brought on by the pressure to perform especially during exam season. #ReleaseThePressure was a 360-degree campaign led by a three-minute film directed by noted filmmaker Shoojit Sircar.


Commenting on the Silver for BBDO India, Josy Paul, Chairman and Chief Creative Officer, BBDO India, told exchange4media, “It’s a significant win for PepsiCo and BBDO. It feels great when a national mainstream campaign that touched Indians deeply also moves the international jury at Cannes. We are thrilled that Mirinda's #ReleaseThePressure is connecting with the world. It’s all thanks to the inspired and enlightened folks at PepsiCo India.”


A total of 100 awards were announced in this category. Seven entries were shortlisted from India. Both the shortlisted entries from Ogilvy and Mather Mumbai and BBDO India, Gurgaon’s lone entry in this category won awards.


 




 















































PR LIONS WINNERS

ENTRY TITLE

ADVERTISER

PRODUCT

IDEA CREATION

Award

PRODUCTION

MEDIA

SAVLON HEALTHY HANDS CHALK STICKS

ITC SAVLON

SAVLON HEALTHY HANDS CHALK STICKS

OGILVY & MATHER MUMBAI

Gold Lion

GOOD MORNING Mumbai

 

#RELEASETHEPRESSURE (INTEGRATED)

PEPSICO

MIRINDA

BBDO INDIA, Gurgaon

Silver Lion

 

MINDSHARE Gurgaon

SAVLON HEALTHY HANDS CHALK STICKS

ITC SAVLON

SAVLON HEALTHY HANDS CHALK STICKS

OGILVY & MATHER MUMBAI

Bronze Lion

GOOD MORNING Mumbai

 


 

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