Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

The latest win takes India's total metal tally to 24. India had won 27 metals last year.

by exchange4media Staff
Published - Jun 22, 2017 7:41 AM Updated: Jun 22, 2017 7:41 AM
Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24


Day 3 at the Cannes Lions International Festival of Creativity saw India win three Silver Lions, two in the Direct category and one in Innovation. India’s sole selected entry in Innovation Lions – Leo Burnett’s ‘Roads that Honk’ – gave India its first ever metal, a Silver, in the Innovation category. Meanwhile, out of the eight shortlisted entries from India in Direct Lions, two made it to the winner’s list – Taproot Dentsu for ‘Adidas Odds’ and McCann Health for ‘Immunity Charm’. In the remaining two categories – Creative Data and Mobile – winners for which were also announced on Tuesday, India had not made it to the shortlist.


The latest win takes India’s total metals tally to 24. India had won 27 metals last year.




















































Winners

Title

Advertiser

Entrant / Idea Creation

Production

Media

PR

Award

AFGHAN IMMUNITY CHARM

MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN

McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi

 

McCANN HEALTH New Delhi

 

Silver  Lion       (Direct Category)

ADIDAS ODDS

ADIDAS

TAPROOT DENTSU, Mumbai

TAPROOT DENTSU Mumbai

 

TAPROOT DENTSU, Mumbai

Silver  Lion       (Direct Category)

ROADS THAT HONK

HPCL

LEO BURNETT INDIA, Mumbai

LEO BURNETT INDIA Mumbai

LEO BURNETT INDIA Mumbai

LEO BURNETT INDIA, Mumbai

Silver  Lion (Innovation Category)

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