Reflecting a fashion statement in crystal sparkles

Creating an all-new fashion statement was a tough battle for Swarovski. The group adopted top down strategy to establish the brand, which was much of a tongue twister in the early days. Sanjay Sharma, Country Head, shares the story of Swarovski.

e4m by exchange4media Staff
Published: Apr 27, 2004 8:04 AM  | 1 min read
Google News Icon Follow Us
Reflecting a fashion statement in crystal sparkles
  • e4m Twitter

Creating an all-new fashion statement was a tough battle for Swarovski. The group adopted top down strategy to establish the brand, which was much of a tongue twister in the early days. Sanjay Sharma, Country Head, shares the story of Swarovski.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp

Published On: Apr 27, 2004 8:04 AM 
Tags e4m

Featured

Latest