Date-wise News
Guest Column: A brand must stay relevant to the consumer: Lisa Mukhedkar, Restore?blur=25

Branding is ultimately about creating a lasting impression and a relationship with the consumer, feels Mukhedkar

Lisa Mukhedkar May 1, 2017 8:56 AM

Alphabet posts Q1'17 revenue of $24,750 million on back of robust ad revenues?blur=25

Google’s parent company, Alphabet’s Q1’17 revenue increased 22 per cent Y-o-Y with Google ad revenues standing at $21,411 million

exchange4media Staff May 1, 2017 8:34 AM

Broadcasters to publish RIO by May 2 after Madras HC dismisses plea seeking stay on TRAI tariff order?blur=25

The main writ petition challenging the constitutionality of TRAI’s tariff order will be heard next on June 12

Saif Ahmad Khan May 1, 2017 8:23 AM

Zenith's campaign for Maggi turns Google Search into a voting engine?blur=25

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

exchange4media Staff May 1, 2017 8:10 AM

Ministers who passed Majithia Wage Board recommendations shouldn't argue against it in court: IFWJ?blur=25

The contempt petition concerning the non-implementation of the Majithia Wage Board recommendations will come up for hearing before the Supreme Court on May 3

Saif Ahmad Khan May 1, 2017 8:05 AM

Airtel's new brand campaign explains why smartphones are only as smart as the network?blur=25

Showcases Airtel’s range of products and services that enable a seamless smartphone experience

exchange4media Staff May 1, 2017 8:01 AM

RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand?blur=25

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most memorable of the lot was his ad for Cinthol, which showed him in all his macho glory

Ruhail Amin May 1, 2017 7:57 AM

Mattel Toys strengthens ecommerce; eyes double digit growth in India?blur=25

Flagships brands Barbie, Hot Wheels, and Fisher Price now available on Amazon and Flipkart

exchange4media Staff May 1, 2017 7:53 AM

HP Lubricants and Leo Burnett India create innovative, intelligent  road systems with #RoadsThatHonk?blur=25

#RoadsThatHonk is a big step towards safe highway infrastructure communication using smart anti-collision warning devices for safer commutes

exchange4media Staff May 1, 2017 7:51 AM at no.1 spot with 4.1 million unique visitors, finds ComScore data?blur=25 30 per cent above the no.2 website, with double the number of unique web visitors as that of

exchange4media Staff May 1, 2017 7:44 AM