Date-wise News
Amway India forays into refreshing drinks market with Nutrilite Fruit Drink Mix

Amway India enters the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix which has no preservatives, no artificial colours or flavours.

exchange4media Staff Mar 2, 2017 5:24 PM

Salt Brand Solutions makes the world's first Facebook Live pitch

Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times, says Mahesh Chauhan, Founder, Salt Brand Solutions

exchange4media Staff Mar 2, 2017 1:37 PM

Zee accelerates its growth plan for Africa

Zee enters Mali by partnering with TNTSAT Africa; also expands its reach by launching Zee Bollymovies on DStv, the continent’s largest DTH platform

exchange4media Staff Mar 2, 2017 11:31 AM

Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

exchange4media Staff Mar 2, 2017 9:10 AM

Guest Column: Marketers need to learn how to tap into the pulse of India's Velvet Rope Generation: Sudeep Bhalla, Vodafone India

One of the most important priorities for marketers in 2017 will be to learn how to tap into the pulse of the Velvet Rope Generation because this massive group of over 356 million young consumers, with its differently evolved internet and digital protocols, personal priorities and drivers, can empower businesses writes Sudeep Bhalla,Vice President, Corporate Communication & Corporate Responsibility, Vodafone India

Sudeep Bhalla Mar 2, 2017 9:08 AM

Sony BBC Earth will be in the top three list in a year’s time: NP Singh, Sony Pictures Networks India

The much-awaited channel Sony BBC Earth is finally scheduled to go live on March 6 and will be available in English, Hindi, Tamil and Telugu

exchange4media Staff Mar 2, 2017 8:53 AM

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

exchange4media Staff Mar 2, 2017 8:30 AM

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff Mar 2, 2017 8:28 AM

The days of SEO and SEM are gone: Vinay Singhal, WittyFeed

Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as engagement with the audience

exchange4media Staff Mar 2, 2017 7:57 AM