Date-wise News
Amway India enters the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix which has no preservatives, no artificial colours or flavours.
exchange4media Staff Mar 2, 2017 5:24 PM
Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times, says Mahesh Chauhan, Founder, Salt Brand Solutions
exchange4media Staff Mar 2, 2017 1:37 PM
Zee enters Mali by partnering with TNTSAT Africa; also expands its reach by launching Zee Bollymovies on DStv, the continent’s largest DTH platform
exchange4media Staff Mar 2, 2017 11:31 AM
Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors
exchange4media Staff Mar 2, 2017 9:10 AM
One of the most important priorities for marketers in 2017 will be to learn how to tap into the pulse of the Velvet Rope Generation because this massive group of over 356 million young consumers, with its differently evolved internet and digital protocols, personal priorities and drivers, can empower businesses writes Sudeep Bhalla,Vice President, Corporate Communication & Corporate Responsibility, Vodafone India
Sudeep Bhalla Mar 2, 2017 9:08 AM
Jack Uppal speaks at the DAN E4M report presentation ceremony
exchange4media Staff Mar 2, 2017 8:57 AM
The much-awaited channel Sony BBC Earth is finally scheduled to go live on March 6 and will be available in English, Hindi, Tamil and Telugu
exchange4media Staff Mar 2, 2017 8:53 AM
Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.
exchange4media Staff Mar 2, 2017 8:46 AM
The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google
Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement
exchange4media Staff Mar 2, 2017 8:30 AM
Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.
exchange4media Staff Mar 2, 2017 8:28 AM
Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as engagement with the audience
exchange4media Staff Mar 2, 2017 7:57 AM
