Date-wise News

Amway India enters the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix which has no preservatives, no artificial colours or flavours.

exchange4media Staff 02-March-2017

Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times, says Mahesh Chauhan, Founder, Salt Brand Solutions

exchange4media Staff 02-March-2017

Zee enters Mali by partnering with TNTSAT Africa; also expands its reach by launching Zee Bollymovies on DStv, the continent’s largest DTH platform

exchange4media Staff 02-March-2017

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

exchange4media Staff 02-March-2017

One of the most important priorities for marketers in 2017 will be to learn how to tap into the pulse of the Velvet Rope Generation because this massive group of over 356 million young consumers, with its differently evolved internet and digital protocols, personal priorities and drivers, can empower businesses writes Sudeep Bhalla,Vice President, Corporate Communication & Corporate Responsibility, Vodafone India

Sudeep Bhalla 02-March-2017

The much-awaited channel Sony BBC Earth is finally scheduled to go live on March 6 and will be available in English, Hindi, Tamil and Telugu

exchange4media Staff 02-March-2017

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff 02-March-2017

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

exchange4media Staff 02-March-2017

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff 02-March-2017

Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as engagement with the audience

exchange4media Staff 02-March-2017

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