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One of the most important priorities for marketers in 2017 will be to learn how to tap into the pulse of the Velvet Rope Generation because this massive group of over 356 million young consumers, with its differently evolved internet and digital protocols, personal priorities and drivers, can empower businesses writes Sudeep Bhalla,Vice President, Corporate Communication & Corporate Responsibility, Vodafone India

Sudeep Bhalla 02-March-2017