Date-wise News
AMAR UJALA SAMWAD: Uttar Pradesh Discovers its Thought Leadership Platform, Hindi Gets Its First Mobile Interactive TV

Amar Ujala, the 70 year-old Hindi media brand, widely acknowledged as the cultural icon of the Hindi heartland, recently launched a first-of-its-kind thought leadership conclave - SAMWAD. The event premiered on December 15, 2016 in Taj Vivanta, Lucknow, epicentre of the Hindi speaking world

exchange4media Staff Dec 19, 2016 10:28 AM

Cable operators, DTH players & STB manufacturers divided over DAS IV implementation

The recent Delhi High Court order on digitisation has evoked mixed response from Cable Operators, DTH Players and set-top box manufacturers

Ruhail Amin Dec 19, 2016 9:20 AM

Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv

Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.

Nadeesh Ramachandran Dec 19, 2016 9:13 AM

Zenith wins Parle Products media mandate

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff Dec 19, 2016 8:53 AM

Dull UPI promotions need to pick up pace

Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups

exchange4media Staff Dec 19, 2016 8:43 AM

Phogat Sisters amass over 7 Million in Pro Wrestling League Season 2 auctions

In the closed bid process, the six franchises for the Pro Wrestling League Season 2, picked their wrestlers to complete their teams for the 2017 competition.

exchange4media Staff Dec 19, 2016 8:23 AM

Netflix ups its ante to contend with Amazon Prime

Netflix suddenly became relatively active around the launch of Amazon Prime Video in India with its slew of announcements of its offerings. The rivalry just got more pronounced

exchange4media Staff Dec 19, 2016 8:03 AM