Date-wise News
Twitter COO exits company, Anthony Noto named COO

Adam Bain has resigned as COO of Twitter. His position will now be taken by Anthony Noto who earlier served as CFO

exchange4media Staff Nov 11, 2016 2:44 PM

Jabong records 50% growth in net revenues in October

October saw a month-on-month growth of 50 per cent in net revenues as well as surge in customer satisfaction scores

exchange4media Staff Nov 11, 2016 1:54 PM

Colors, Zee Anmol claim top spot in urban, rural markets respectively in week 44

Colors continued to lead the urban markets followed by Star Plus at no.2 and Sony SAB at no.3. Sony Pal stepped up a spot to no.8 while Zee Anmol slipped a spot to acquire the ninth spot. As far as the rural markets are concerned, Zee Anmol remained to be the top channel followed by Sony Pal at no.2. Rishtey and Star Utsav exchanged their previous week’s positions and acquired third and fourth spots respectively

exchange4media Staff Nov 11, 2016 1:32 PM

R Rajmohan elected President of Association of Indian Magazines

Rajmohan is a veteran in print media having worked with The Times of India, India Today, Hindustan Times, Outlook, Open Media Network etc and has been a Governing Council member of AIM since its inception

exchange4media Staff Nov 11, 2016 11:12 AM

Manasi Kadne joins Publicis Capital as ECD

At Publicis Capital, Kadne will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia

exchange4media Staff Nov 11, 2016 11:05 AM

Criteo completes acquisition of  HookLogic

HookLogic will become part of the Criteo family of solutions with immediate effect

exchange4media Staff Nov 11, 2016 10:59 AM

Reliance Entertainment invests in new digital media company – 'FunOnGo LLP'

The company launched, its first offering in the entertainment space, an Android APP, called ‘Chillx’

exchange4media Staff Nov 11, 2016 10:41 AM

The Indian Express App wins the Best Mobile App

Meanwhile, indianexpress.com received a special mention certificate for Best Website News and loksatta.com, for Best Website Local Language

exchange4media Staff Nov 11, 2016 9:59 AM

ESPNcricinfo airs ESPNcricinfo Match day on SONY ESPN

Produced from ESPN studios in India, some segments of the show will also be offered to ESPNcricinfo global audience on its website and app

exchange4media Staff Nov 11, 2016 9:55 AM

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin Nov 11, 2016 9:39 AM

Kareena Kapoor, Ajay Devgan MS Dhoni,  top visibility for  celebrity advertising on TV in 2016: TAM Adex Report

Kareena Kapoor, Ajay Devgn rule at top two spots from films while MS Dhoni at number 6 is the only sports star to feature in Top 10 rank

exchange4media Staff Nov 11, 2016 8:48 AM

Don't think of magazines as only paper & ink, we are not effectively communicating the role of this medium: Tarun Rai, JWT

The fireside chat session was headed by Tarun Rai, CEO South Asia, J Walter Thompson and moderated by Pradeep Gupta, Chairman, CyberMedia

exchange4media Staff Nov 11, 2016 8:35 AM

Industry experts vouch for mobile first strategy; feel digital is a consumer behavior more than a medium

At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digital Strategy, GroupM stressed on the importance of adopting mobile first strategy

exchange4media Staff Nov 11, 2016 8:33 AM

Zenith unveils new age digital planning through machine learning

Radical automation of media is set to change the way industry optimises digital

exchange4media Staff Nov 11, 2016 8:16 AM

McDonald's celebrates two decades of India operations with new TVC

The ad conceptualised by Leo Burnett highlights that a lot has happened in the last 20 years at McDonald’s and is built on the insight that there are millions of moments which people have experienced at the store

exchange4media Staff Nov 11, 2016 8:13 AM

On November 9, Donald Trump garnered 216.46K conversations as against Clinton's 22.59K: Meltwater

On November 9, the US elections generated 216.46K conversations on social media (predominantly Twitter) for Trump while Clinton managed a meagre 22.59K in India as tracked by research firm Meltwater with tweets favouring Trump

exchange4media Staff Nov 11, 2016 8:11 AM

Nominations open for fourth edition of IMPACT's 'Top 30 under 30' list

The aim is to create a list of top 30 talented individuals under the age of 30, from the advertising, media and digital agencies

exchange4media Staff Nov 11, 2016 8:09 AM

Via.com launches 'Lite' version for mobile browsing in India

The Lite version is aimed at helping users browse its website faster on their smart phones in areas with slow or poor internet connectivity

exchange4media Staff Nov 11, 2016 8:07 AM

ZEEL rolls out awareness campaign to support govt's fight against black money

The organization has rolled-out an extensive campaign across various consumer touch points to create awareness and educate people on this #FightAgainstCorruption

exchange4media Staff Nov 11, 2016 8:05 AM

Data and analytics related crises will plague businesses without CDO role-Gartner Survey

As per the survey, CDOs are adding to the competitiveness of their companies by contributing to strategic planning and decision making, and by leading digital business initiatives

exchange4media Staff Nov 11, 2016 8:03 AM