Criteo completes acquisition of HookLogic

HookLogic will become part of the Criteo family of solutions with immediate effect

by exchange4media Staff
Published - Nov 11, 2016 10:59 AM Updated: Nov 11, 2016 10:59 AM
Criteo completes acquisition of  HookLogic

Criteo, the performance marketing technology company, has announced that the transaction to acquire HookLogic has been completed on November 9, 2016.  

Eric Eichmann, CEO, Criteo said, “The addition of both the HookLogic team and technology to our business, along with the recent launch of Predictive Search, enables Criteo to focus on delivering more value to brand manufacturers and retailers, providing them with a full portfolio of performance marketing solutions. We are excited that these solutions, leveraging the power of our network and state-of-the-art technology, will help retailers compete on equal terms with the largest ecommerce platforms.”

HookLogic will become part of the Criteo family of solutions with immediate effect. 

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