Date-wise News

Sandeep Kohli, currently Vice President, Myanmar Cambodia & Laos will succeed Singh as Vice President and Executive Director, Personal Care, HUL.

exchange4media Staff 27-February-2016

Maxus says Change Planning is a new methodology underpinned by advanced media planning techniques and powered by best-in-class data sources.

exchange4media Staff 27-February-2016

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

exchange4media Staff 27-February-2016

Havas Worldwide, a leading integrated marketing communications agency, has brought on board Divya Uttam as Vice President and Business Head – Digital of its Gurgaon operations. In her new role, Divya will lead and drive the growth of digital in the city. She will also partner Pradeep Nair, General Manager – Digital and head of Havas Worldwide, Bangalore in advising the agency’s Management Committee on digital acceleration and innovation.

exchange4media Staff 27-February-2016

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

exchange4media Staff 27-February-2016

This marks the fourth top management appointment in three months as Jabong embarks on a new era.

exchange4media Staff 27-February-2016

McCann Worldgroup India have shared their plans for upcoming Goafest. The agency will send symbolic entries in all award categories and will also have delegates attending the festival.

exchange4media Staff 27-February-2016

The mandate encompasses digital media responsibilities for the entire group of companies under Parag Milk Foods, including Gowardhan, Gowardhan Milk, Go Cheese and Pride of Cows.

exchange4media Staff 27-February-2016

The RBNL group’s radio business 92.7 FM seems like a great fitment to Zee. Industry sources indicate that Zee has been wanting to get into the radio business, and tried to acquire Radio City as well last year which was finally acquired by the Jagran Group.

Priyanka Mehra 27-February-2016

OZEE promises be the one-stop destination that showcases ZEE Network content (shows – Fiction and Non-Fiction, movies, ZEE music and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada

exchange4media Staff 27-February-2016

In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, aims to explain health insurance simply and succinctly to help people make the right choice on which policy to purchase for oneself and family

exchange4media Staff 27-February-2016

The chatter dashboard is made up of real life tweets from Indians, and their aspirations pertaining to their dream products

exchange4media Staff 27-February-2016

The campaign executed by DDB Mudra North is an extension to the brand’s marketing activity from 2015- ‘Pehchan Kamyabi Ki’

exchange4media Staff 27-February-2016

Men’s clothing brand Blackberrys has launched #BangOn, its brand new innerwear range in the quest to provide a complete wardrobe solution to Indian men

exchange4media Staff 27-February-2016

The first 90 days’ for a new CEO are about hitting the ground with a keen sense of the complexities involved in the running of the enterprise and will have the new CEO asking for more hours in a day writes Jay Kumar Hariharan, Professional Certified Coach (PCC) and CEO –Blue Fire Coaching Consultants.

Jay Kumar Hariharan 27-February-2016

As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites

exchange4media Staff 27-February-2016