Date-wise News
Samir Singh, VP & Executive Director, Personal Care HUL, takes over as the Global Executive Vice President, Skin Cleansing at Unilever?blur=25

Sandeep Kohli, currently Vice President, Myanmar Cambodia & Laos will succeed Singh as Vice President and Executive Director, Personal Care, HUL.

exchange4media Staff Feb 27, 2016 6:50 PM

Maxus launches new media planning methodology called Change Planning?blur=25

Maxus says Change Planning is a new methodology underpinned by advanced media planning techniques and powered by best-in-class data sources.

exchange4media Staff Feb 27, 2016 6:08 PM

Facebook’s new mobile ad product Canvas now globally available?blur=25

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

exchange4media Staff Feb 27, 2016 5:34 PM

Havas Worldwide appoints Divya Uttam  new head of Digital in Gurgaon?blur=25

Havas Worldwide, a leading integrated marketing communications agency, has brought on board Divya Uttam as Vice President and Business Head – Digital of its Gurgaon operations. In her new role, Divya will lead and drive the growth of digital in the city. She will also partner Pradeep Nair, General Manager – Digital and head of Havas Worldwide, Bangalore in advising the agency’s Management Committee on digital acceleration and innovation.

exchange4media Staff Feb 27, 2016 4:59 PM

Kinetic Worldwide launches social media analytics tool for OOH campaigns?blur=25

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

exchange4media Staff Feb 27, 2016 4:58 PM

Jabong appoints Muralikrishnan B as COO?blur=25

This marks the fourth top management appointment in three months as Jabong embarks on a new era.

exchange4media Staff Feb 27, 2016 3:58 PM

McCann Worldgroup India announces participation in upcoming Goafest?blur=25

McCann Worldgroup India have shared their plans for upcoming Goafest. The agency will send symbolic entries in all award categories and will also have delegates attending the festival.

exchange4media Staff Feb 27, 2016 3:48 PM

Gozoop wins digital mandate for Parag Milk Foods?blur=25

The mandate encompasses digital media responsibilities for the entire group of companies under Parag Milk Foods, including Gowardhan, Gowardhan Milk, Go Cheese and Pride of Cows.

exchange4media Staff Feb 27, 2016 3:32 PM

Why Zee acquiring stake in RBNL makes sense?blur=25

The RBNL group’s radio business 92.7 FM seems like a great fitment to Zee. Industry sources indicate that Zee has been wanting to get into the radio business, and tried to acquire Radio City as well last year which was finally acquired by the Jagran Group.

Priyanka Mehra Feb 27, 2016 2:03 PM

ZEE Digital Convergence Limited launches video on demand platform- 'OZEE?blur=25

OZEE promises be the one-stop destination that showcases ZEE Network content (shows – Fiction and Non-Fiction, movies, ZEE music and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada

exchange4media Staff Feb 27, 2016 10:46 AM

Apollo Munich rolls out ‘Don’t Think Twice’ campaign to reinforce Optima Restore’ s benefits?blur=25

In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, aims to explain health insurance simply and succinctly to help people make the right choice on which policy to purchase for oneself and family

exchange4media Staff Feb 27, 2016 8:14 AM

ZenithOptimedia’s Performics creates dashboard of dreams for OLX?blur=25

The chatter dashboard is made up of real life tweets from Indians, and their aspirations pertaining to their dream products

exchange4media Staff Feb 27, 2016 8:12 AM

Pan Bahar reinforces ‘Pehchan Kamyabi Ki’ positioning with new multimedia campaign?blur=25

The campaign executed by DDB Mudra North is an extension to the brand’s marketing activity from 2015- ‘Pehchan Kamyabi Ki’

exchange4media Staff Feb 27, 2016 8:09 AM

Blackberrys launches #BangOn campaign to promote new innerwear range?blur=25

Men’s clothing brand Blackberrys has launched #BangOn, its brand new innerwear range in the quest to provide a complete wardrobe solution to Indian men

exchange4media Staff Feb 27, 2016 8:07 AM

Guest Column: The First 90 days-Hacks for the corner office: Jay Kumar Hariharan?blur=25

The first 90 days’ for a new CEO are about hitting the ground with a keen sense of the complexities involved in the running of the enterprise and will have the new CEO asking for more hours in a day writes Jay Kumar Hariharan, Professional Certified Coach (PCC) and CEO –Blue Fire Coaching Consultants.

Jay Kumar Hariharan Feb 27, 2016 8:05 AM

JSW Group appoints VML India to lead its website transformation?blur=25

As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites

exchange4media Staff Feb 27, 2016 8:03 AM