The round of capital infusion is being led by GIC, a sovereign wealth fund of Singapore. Existing investors, including Tiger Global and Nexus Venture Partners have also participated in this round of funding

exchange4media Staff 13-January-2016

Krishnan will work closely with the Auto practice across the offices of 20:20MSL

exchange4media Staff 13-January-2016

According to TRA, The government’s selection of Amitabh Bachchan as its Tourism brand ambassador (the Incredible India campaign) personifies its unwillingness to take on a fresh face as its ambassador

exchange4media Staff 13-January-2016

The estimated size of these accounts put together is above Rs 1,000 crores

exchange4media Staff 13-January-2016

The awards night would be held in the Mumbai in the end February 2016. Radio City Freedom Awards invites entries from Indian artists across the globe in 11 categories

exchange4media Staff 13-January-2016

Mukesh-Ambani-led Jio took to Twitter in an interesting way for communicating its new-gen handset called LYF, a first such sneak preview in this category

exchange4media Staff 13-January-2016

Mukesh-Ambani-led Jio took to Twitter in an interesting way for communicating its new-gen handset called LYF, a first such sneak preview in this category

exchange4media Staff 13-January-2016

Asia Pacific Effie Awards has named the first two Heads of Jury for the 2016 Awards.

exchange4media Staff 13-January-2016

In 2016, Mercedes-Benz will introduce 12 new products, some of which without any predecessor in India. Mercedes-Benz will also inaugurate 10 new outlets across existing and new markets. The company also plans to introduce innovative retail activities in Tier II and III markets driving the brand’s growth in such potential markets

exchange4media Staff 13-January-2016

2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most prominent trends which is here to stay

Sarmistha Neogy 13-January-2016

Channels witnessed a rise in the ratings owing to the New Year Special shows on the New Year’s eve and the following days. Colors continued to be the most viewed channel. Aaj Tak’s ‘Happy New Year’ event took the slot up by 40 per cent. Mazhavil Manorama also witnessed a 13 times hike in ratings

exchange4media Staff 13-January-2016

From marketing and social data command centers to real-time customer connect, 2016 promises many new trends in the Digital space writes Vishal Jacob, National Director, Digital, Maxus

Vishal Jacob 13-January-2016

IMPACT magazine of the exchange4media Group is all set to unveil the third edition of its ‘Top 30 Under 30’ list on January 21. It is an initiative to pick the 30 most talented individuals under the age of 30 in Indian Creative, Media and Digital agencies. Through an intensive jury-led process, the initiative aims to create a list of the top 30 such individuals, identifying future leaders in the domain, who have already made a mark on their seniors, clients and their peer group.

exchange4media Staff 13-January-2016

Azim Lalani, National Sales Head, Firstpost, has been elevated as Business Head. In the new role, Azim will drive the overall strategy and revenue growth for Firstpost.

exchange4media Staff 13-January-2016