Date-wise News
DAS 3 will not be postponed beyond December 31st?blur=25

MIB has asked broadcasters and MSO’s to switch off the signal of analog cable post the December 31st deadline. E4m

exchange4media Staff Dec 22, 2015 6:26 PM

Genesis Burson-Marsteller announces leadership appointments for 2016?blur=25

According to the recent appointments, Nikhil Dey’s role expands as President, Public Relations and Public Affairs. Atul Sharma promoted as Chief Operating Officer; Ajit Sahi is Director, Public Affairs; Sanjay Arora is now India Practice Chair, Corporate and Financial; Piyal Banerjee is now Managing Partner, Telecom & Technology (B2C) and Business Leader, Step Up; Shivaram Lakshminarayan is Managing Partner, Telecom and Technology (B2B) and Corporate & Financial (South)

exchange4media Staff Dec 22, 2015 5:17 PM

Contract Advertising ropes in Sunil Shetty as Strategic Planning Head, Mumbai?blur=25

Shetty has led the planning function across offices in India and South East Asia, in an individual capacity and as a team leader. His last assignment was working as Strategic Planning Director in FCB Kuala Lumpur, Malaysia

exchange4media Staff Dec 22, 2015 1:37 PM

Star World Premier HD to air the series finale of show ‘Downtown Abbey’?blur=25

Star World Premiere HD will be playing out all the episodes of the finale season right from the first episode starting at 12 PM

exchange4media Staff Dec 22, 2015 1:05 PM

L&K Saatchi & Saatchi appoints Meraj Hasan as Vice-President Planning?blur=25

Hasan has over 15 years of experience across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann in the past. He will be based out of the Mumbai office of the agency

exchange4media Staff Dec 22, 2015 10:41 AM

Holachef appoints Starbuck’s Rohit Sharma as Chief Supply Chain Officer?blur=25

As the new Chief Supply Chain officer, Sharma would be responsible to look after the entire food preparation infrastructure, supply chain automation, sourcing, quality control, food process management and expansion of food categories at Holachef

exchange4media Staff Dec 22, 2015 10:29 AM

S-Group Insights: Festive Season sees 28 % of ad spends on TV  in paint category, Berger Paints increased its TV advertisements by 195% from 2014?blur=25

Year on year trend clearly shows a gain of 28% in 2015, where Asian paints holds the highest share of volume. However, Berger Paints was mainly responsible for such a growth because it increased its TV advertisements by 195% as compared to 2014 festive season

exchange4media Staff Dec 22, 2015 9:52 AM

Arré Acquires Apalya Technologies?blur=25

Aims to be a content-cum-platform player targeting revenues of INR 100 crores in 2 years

exchange4media Staff Dec 22, 2015 9:50 AM

Rewind 2015: Guest Column: India is in the throes of an increase in multi-platform consumption: Pawan Jailkhani?blur=25

Pawan Jailkhani, Chief Revenue Officer, 9X Media takes a look at the year gone by and the defining trends of 2015 . The launch of Broadcast Audience Research Council, Rise of the Multi-Platform Viewer, and Rise of the Long format ad films and Advertiser Sponsored Programme (AFP) are some of the key trends of 2015 writes Jailkhani.

Pawan Jailkhani Dec 22, 2015 9:47 AM

Radio Mirchi’s TV campaign returns after 7 years?blur=25

The campaign conceptualised by McCann Worldgroup takes the ‘Mirchi Sunne wala always khush’ proposition forward. The ad which is 2:56 minute long, released on television recently and will be on air for four to six weeks

Sarmistha Neogy Dec 22, 2015 9:22 AM

Alok Mehta to return to Outlook Group as Chief Editor of Outlook Hindi?blur=25

It is a homecoming for Mehta, who has more than 40 years’ experience in journalism and has also served as President, Editors Guild of India. In the course of his career, Mehta has worked in media houses such as The Times of India Group, he has also worked as Executive Editor of Hindustan, Editor of Dainik Bhaskar, and Resident Editor of Nav Bharat Times

exchange4media Staff Dec 22, 2015 9:19 AM

S-Group Insights: Festive Season sees 28 % of ad spends on TV  in paint category, Berger Paints increased its TV advertisements by 195% from 2014?blur=25

Year on year trend clearly shows a gain of 28% in 2015, where Asian paints holds the highest share of volume. However, Berger Paints was mainly responsible for such a growth because it increased its TV advertisements by 195% as compared to 2014 festive season

exchange4media Staff Dec 22, 2015 9:07 AM

BARC Ratings: Hindi GECs garner 5.9 bn ratings in HSM, 2.9 bn in rural markets?blur=25

In week 49 of BARC data, The rural population fetched around 48 per cent (28,66,356) of the total viewership. Below 10L Urban population garnered 25 per cent (14,91,000) of the total viewership ratings

exchange4media Staff Dec 22, 2015 8:51 AM

Careers360 buys Entrancecorner.com in an all cash deal?blur=25

Careers360, The Education Hub operated by Pathfinder Publishing has acquired Delhi based Entrancecorner.com. With this acquisition, the total market share of Careers360 would be 55% of the higher education aspirants

exchange4media Staff Dec 22, 2015 8:38 AM

SPN to launch new HD channel on Dec 25?blur=25

With increasing digitization there will be fairly large growth in HD segment as well,” says Neeraj Vyas, SVP & Business Head, Sony Max, Sony Max-2 & Sony MIX

Madhuwanti Saha Dec 22, 2015 8:35 AM

Rewind 2015: Guest Column: India is in the throes of an increase in multi-platform consumption: Pawan Jailkhani?blur=25

Pawan Jailkhani, Chief Revenue Officer, 9X Media takes a look at the year gone by and the defining trends of 2015 . The launch of Broadcast Audience Research Council, Rise of the Multi-Platform Viewer, and Rise of the Long format ad films and Advertiser Sponsored Programme (AFP) are some of the key trends of 2015 writes Jailkhani.

Pawan Jailkhani Dec 22, 2015 8:31 AM

Mercedes-Benz India announces key organizational changes?blur=25

Mercedes-Benz India announced key organizational changes in after-sales and marketing functions and CRM divisions. The new appointments will be effective from January 1, 2016

exchange4media Staff Dec 22, 2015 8:08 AM