Date-wise News
Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music

exchange4media Staff Dec 7, 2015 12:34 PM

How should advertisers meet the challenges of  viewability of digital ads ?

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Journalistic freedom is not all black and white---R Jagannathan

R Jagannathan speaks about the controversy surrounding his Firstpost article on Finance Minister Arun Jaitley in an interview with OpIndia.com

exchange4media Staff Dec 7, 2015 8:48 AM

Guest Column: I continue to PRAY FOR CHENNAI. It is where I belong! R Gowthaman

The spirit of Chennai held its head high and saved its city. The spirit of Chennai should hold its breath and ask the question, am I building (re-building) the city or handing it over to the same people for further exploitation? Writes R Gowthaman recalling his memories of his beloved city

R Gowthaman Dec 7, 2015 8:44 AM

Who will join the illustrious list of  IMPACT Person of the year winners?

Eight nominees – all equally deserving – are in the race this year. It will be a photo finish when the winner is announced on December 15 in Mumbai

exchange4media Staff Dec 7, 2015 8:29 AM

India continues to be the hot-bed of adspends- Zenith Optimedia Report

According to the latest advertising report released by ZenithOptimedia, India continues to remain a success story, making it a distinct hot-spot of adspend growth. With ad spends growing at double-digit annual rates.

exchange4media Staff Dec 7, 2015 8:16 AM

RAM Ratings: Big FM and Fever FM retain No.1 spots in Mumbai and Delhi respectively

In week 47 of RAM Ratings, Big FM stayed in the first spot in Mumbai, while Fever FM continued its lead in Delhi while Radio Mirchi led Kolkata. In Bangalore, Radio City continued being on the No.1 spot

exchange4media Staff Dec 7, 2015 8:10 AM

Re-Run of popular Pay TV content on FTA channels create road to growth

Both GECs are witnessing rapid rise due to growth in some star performers of yester years

exchange4media Staff Dec 7, 2015 8:09 AM

'Saath Nibhana Saathiya' and ‘Naagin lead Hindi GEC ratings chart

According to TAM data in week 48(November 22 -28, 2015), with significant rise in ratings, Star Plus’ show ‘Saath Nibhana Saathiya’ has taken a leap from the fifth spot directly to the No.1 spot with 4.41 TVRs, Sharing the exactly same TVRs with ‘Saath Nibhana Saathiya’ is Colors’ ‘Naagin’

exchange4media Staff Dec 7, 2015 8:05 AM