Date-wise News

The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside

Sarmistha Neogy 09-November-2015

According to media reports, when latest trends poured in these channels held back their projections, one even clarifying that figures were being re-checked

exchange4media Staff 09-November-2015

Effie Worldwide and World Economic Forum continue global expansion of the award celebrating effective marketing efforts that are shifting consumer behavior towards environmental sustainability

exchange4media Staff 09-November-2015

e-commerce has driven radio ad revenues in Q2’15, said radio operators we spoke with an estimated 10-15 per cent increase in this quarter over the Q1

exchange4media Staff 09-November-2015

Star Plus records highest growth in the genre by airing Bajrangi Bhaijaan coupled with highpoint in Ye Hai Mohabbatein

exchange4media Staff 09-November-2015

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

exchange4media Staff 09-November-2015

Big FM leads in Mumbai in Week 43 while Fever FM and Radio Mirchi lead in Delhi and Kolkata respectively. Radio City leads in Bangalore

exchange4media Staff 09-November-2015

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Collin Furtado 09-November-2015

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