Date-wise News
Cadbury Dairy Milk celebrates changing saas-bahu relationship with new spot

The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside

Sarmistha Neogy Nov 9, 2015 9:04 AM

Bihar election: TV channels misread early trends; NDTV issues formal apology

According to media reports, when latest trends poured in these channels held back their projections, one even clarifying that figures were being re-checked

exchange4media Staff Nov 9, 2015 8:48 AM

Positive Change Effie Awards expands to Asia Pacific

Effie Worldwide and World Economic Forum continue global expansion of the award celebrating effective marketing efforts that are shifting consumer behavior towards environmental sustainability

exchange4media Staff Nov 9, 2015 8:45 AM

e-commerce drives radio ad revenues by 10-15% in Q2’15

e-commerce has driven radio ad revenues in Q2’15, said radio operators we spoke with an estimated 10-15 per cent increase in this quarter over the Q1

exchange4media Staff Nov 9, 2015 8:20 AM

Hindi GECs gain in Week 44 post the ending of India Vs South Africa Cricket Series

Star Plus records highest growth in the genre by airing Bajrangi Bhaijaan coupled with highpoint in Ye Hai Mohabbatein

exchange4media Staff Nov 9, 2015 8:18 AM

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

exchange4media Staff Nov 9, 2015 8:15 AM

RAM Ratings: Big FM leads in Mumbai, Radio Mirchi dominates in Kolkata in Week 43

Big FM leads in Mumbai in Week 43 while Fever FM and Radio Mirchi lead in Delhi and Kolkata respectively. Radio City leads in Bangalore

exchange4media Staff Nov 9, 2015 8:13 AM

Auto, FMCG brands top spenders on news channels during Bihar election result coverage

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Collin Furtado Nov 9, 2015 8:11 AM