Date-wise News
Cadbury Dairy Milk celebrates changing saas-bahu relationship with new spot?blur=25

The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside

Sarmistha Neogy Nov 9, 2015 9:04 AM

Bihar election: TV channels misread early trends; NDTV issues formal apology?blur=25

According to media reports, when latest trends poured in these channels held back their projections, one even clarifying that figures were being re-checked

exchange4media Staff Nov 9, 2015 8:48 AM

Positive Change Effie Awards expands to Asia Pacific?blur=25

Effie Worldwide and World Economic Forum continue global expansion of the award celebrating effective marketing efforts that are shifting consumer behavior towards environmental sustainability

exchange4media Staff Nov 9, 2015 8:45 AM

e-commerce drives radio ad revenues by 10-15% in Q2’15?blur=25

e-commerce has driven radio ad revenues in Q2’15, said radio operators we spoke with an estimated 10-15 per cent increase in this quarter over the Q1

exchange4media Staff Nov 9, 2015 8:20 AM

Hindi GECs gain in Week 44 post the ending of India Vs South Africa Cricket Series?blur=25

Star Plus records highest growth in the genre by airing Bajrangi Bhaijaan coupled with highpoint in Ye Hai Mohabbatein

exchange4media Staff Nov 9, 2015 8:18 AM

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja?blur=25

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

exchange4media Staff Nov 9, 2015 8:15 AM

RAM Ratings: Big FM leads in Mumbai, Radio Mirchi dominates in Kolkata in Week 43?blur=25

Big FM leads in Mumbai in Week 43 while Fever FM and Radio Mirchi lead in Delhi and Kolkata respectively. Radio City leads in Bangalore

exchange4media Staff Nov 9, 2015 8:13 AM

Auto, FMCG brands top spenders on news channels during Bihar election result coverage?blur=25

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Collin Furtado Nov 9, 2015 8:11 AM