Date-wise News
BARC ratings: Star Plus reclaims top spot; Colors falls to No.2 in week 38

Star Plus regained No.1 spot with a large rise in ratings. Colors saw its ratings slip and lost its lead in week 38 (September 19 – 25, 2015), Exchange4media

exchange4media Staff Oct 3, 2015 5:41 PM

The Resource 24x7 completes 3 years

The founder of the consultancy Jayesh Aher who has spent over two decades in the media was very optimistic about the future of his venture

exchange4media Staff Oct 3, 2015 3:12 PM

FDI in News - Govt plans to increase cap to 49%

Top sources in the Finance Ministry say that the proposal to raise the foreign investment cap in news media from 26% to 49%, is back on the drawing board

Suchetana Ray Oct 3, 2015 2:32 PM

Publicis Communications bags creative duties of SpiceJet

Publicis emerged a clear winner in a multi-agency pitch process which was carried out in Delhi

exchange4media Staff Oct 3, 2015 1:23 PM

Srinivasan Swamy re-elected as President of IAA India Chapter

Neeraj Roy, MD & CEO of Hungama.com was re-elected as the Vice President; Monica Tata, former MD, HBO India was re-elected as Hon. Secretary and Janak Sarda, Jt. MD of Deshdoot publications was elected as the Hon. Treasurer

exchange4media Staff Oct 3, 2015 11:47 AM

Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae

exchange4media Staff Oct 3, 2015 11:25 AM

ASCI directs Airtel to “withdraw or modify” 4G ad in a week

After the story published by exchange4media last month, a consumer complained against the Airtel 4G advertisement to ASCI, and received a response from ASCI saying that they have advised Airtel to change the ad

exchange4media Staff Oct 3, 2015 10:38 AM

TAM ratings: Swaragini on Colors tops the Hindi GEC shows chart in week 39

In week 39 (September 20 - 26, 2015) TAM data of Hindi GEC shows indicates Swaragini moved to No.1 spot, followed by Star's Saath Nibhana Saathiya at No.2, Zee's Kumkum Bhagya at No.3 Udaan at No. 4 and Diya Aur Baati Hum at No.5

exchange4media Staff Oct 3, 2015 9:52 AM

Special feature Deva Shree Ganesha on Zee TV brings ratings hike

Deva Shree Ganesha was an event where the stars of Zee TV performed on stage on Sunday between 4:30 pm to 8pm on the channel. The channel's ratings grew to 272 million in week 38 from 256 million in week 37, according to BARC data

exchange4media Staff Oct 3, 2015 9:43 AM

Omron releases new ad film conceptualised by Dentsu Marcom

The approach was to motivate the youth to look after their parents by sending an Omron blood pressure monitor so that they can keep checking and know the state of their health every day

exchange4media Staff Oct 3, 2015 9:21 AM

Posterscope & Blue 449 partner on Project Everyone to deliver the world’s largest digital OOH campaign

125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads to promote United Nations' global goals for sustainable development. In India, Ambient OOH engaged over 2000 digital screens for the project

exchange4media Staff Oct 3, 2015 9:09 AM

Tonic Media appoints Ashwin Dutt as Creative Director

Prior to taking up this role, Dutt was Creative Director at Mindshare

exchange4media Staff Oct 3, 2015 9:03 AM

Gillette Venus announces Deepika Padukone as its new brand ambassador

She will promote the Gillette Venus #UseYourAnd campaign and be debunking age old myths around shaving and educating women to make informed choices regarding their skin care habits

exchange4media Staff Oct 3, 2015 8:57 AM

Coverfox launches new campaign with light hearted take on insurance buying

The two TVCs, conceptualised by BBH are for car insurance and health insurance offerings and highlight how quick and easy buying insurance on Coverfox is

exchange4media Staff Oct 3, 2015 8:42 AM

Edelman India appoints Amit Narayan as Reputation Lead

He joins Edelman from a role leading Asia-Pacific external communications for Vodafone out of Singapore

exchange4media Staff Oct 3, 2015 8:29 AM

Grey Group's campaign for lifestyle brand Shazé goes anti-label

The brand's new campaign borrows from the bans, protests, stereotypes that have recently been imposed on the public and encourages the audience to break away from any form of labelling

exchange4media Staff Oct 3, 2015 8:28 AM