Date-wise News

Wal-Mart India appoints Perfect Relations as its PR agency

The incumbent agency is Creation, a global communications agency that is part of the CMGRP group that also owns Weber Shandwick in India

exchange4media Staff 02-May-2015

Marketers on how to crack the ‘mobile-first’ approach in India

LIQVD Asia’s Arnab Mitra, LinkedIn’s Ashutosh Gupta, WeChat’s Nilay Arora, and Axis Bank’s Sagnik Ghosh discuss how to reach out to a diverse set of consumers on mobile at Mobillion 2015

exchange4media Staff 02-May-2015

Guest Column: A CMO’s predicament: Can technology be the only answer? Ajeet Kandachar

The industry is abuzz with the new way of automating ads and ‘programmatic’ is increasingly becoming the norm. However, one simply can’t discount the non-programmatic manner of buying ads, says Ajeet Kandachar, VP, Global Media and Publisher Strategy at Vizury

Ajeet Kandachar 02-May-2015

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff 02-May-2015

The 'how' and the 'why' of brand-building on mobile

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff 02-May-2015

Marketers on how to crack the 'mobile-first' approach in India

LIQVD Asia’s Arnab Mitra, LinkedIn’s Ashutosh Gupta, WeChat’s Nilay Arora, and Axis Bank’s Sagnik Ghosh discuss how to reach out to a diverse set of consumers on mobile at Mobillion 2015

exchange4media Staff 02-May-2015

Airtel launches ‘Bachat Ki Khunn Khunn’ campaign for its prepaid users

The new TVC, a creative execution based on the premise of ‘sound of savings’, has been conceptualized by Taproot

exchange4media Staff 02-May-2015

Wal-Mart India appoints Perfect Relations as its PR agency

The incumbent agency is Creation, a global communications agency that is part of the CMGRP group that also owns Weber Shandwick in India

exchange4media Staff 02-May-2015

CP Plus unveils new campaign on security and surveillance products

Campaign idea was to leverage the prevalent cultural contextualisation of security in India. Campaign tagline is ‘Uparwala Sab Dekh Raha Hai’

exchange4media Staff 02-May-2015