The incumbent agency is Creation, a global communications agency that is part of the CMGRP group that also owns Weber Shandwick in India

exchange4media Staff May 2, 2015 10:37 AM

LIQVD Asia’s Arnab Mitra, LinkedIn’s Ashutosh Gupta, WeChat’s Nilay Arora, and Axis Bank’s Sagnik Ghosh discuss how to reach out to a diverse set of consumers on mobile at Mobillion 2015

exchange4media Staff May 2, 2015 10:31 AM

The industry is abuzz with the new way of automating ads and ‘programmatic’ is increasingly becoming the norm. However, one simply can’t discount the non-programmatic manner of buying ads, says Ajeet Kandachar, VP, Global Media and Publisher Strategy at Vizury

Ajeet Kandachar May 2, 2015 9:49 AM

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff May 2, 2015 9:31 AM

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

LIQVD Asia’s Arnab Mitra, LinkedIn’s Ashutosh Gupta, WeChat’s Nilay Arora, and Axis Bank’s Sagnik Ghosh discuss how to reach out to a diverse set of consumers on mobile at Mobillion 2015

exchange4media Staff May 2, 2015 8:39 AM

The new TVC, a creative execution based on the premise of ‘sound of savings’, has been conceptualized by Taproot

exchange4media Staff May 2, 2015 8:20 AM

The incumbent agency is Creation, a global communications agency that is part of the CMGRP group that also owns Weber Shandwick in India

exchange4media Staff May 2, 2015 8:11 AM

Campaign idea was to leverage the prevalent cultural contextualisation of security in India. Campaign tagline is ‘Uparwala Sab Dekh Raha Hai’

exchange4media Staff May 2, 2015 8:09 AM