Date-wise News

Nirupama Rao has served as Indian Ambassador to the US and as Foreign Secretary of India

exchange4media Staff 26-March-2015

On his maiden trip to the country, Costolo joins an exclusive Times NOW event with Arnab Goswami, which is scheduled for broadcast on primetime this weekend

exchange4media Staff 26-March-2015

FCB Ulka has also announced an alliance with Marketing Unplugged, a consulting firm started by Srivastava

exchange4media Staff 26-March-2015

Under the mandate, Isobar will reach out to active and fast growing social communities in India

exchange4media Staff 26-March-2015

During the first phase of this engagement, Digital Vidya trained over 150 Microsoft India partners through a series of in-person and online Digital Marketing training programs

exchange4media Staff 26-March-2015

The agency won the account in a multi-agency pitch. The account will be handled out of Carat’s Bangalore office

exchange4media Staff 26-March-2015

In the absence of latest readership findings and trends, marketers rely on alternative ways to plan their strategy

Abid Hasan 26-March-2015

BBC’s Mayleeta Aga, Star’s Gaurav Banerjee, Balaji’s Sameer Nair, Zee’s Pradeep Hejmadi, RBNL’s Tarun Katial and Disney’s Vijay Subramanium on content innovation in television

exchange4media Staff 26-March-2015

BBC’s Jim Egan, Viacom18’s Sudhanshu Vats, Star’s Sanjay Gupta, Discovery’s Rahul Johri, Tata Sky’s Harit Nagpal, SitiCable’s VD Wadhwa, MIB Add Secy JS Mathur and TRAI’s SK Gupta deliberate on the framework, policies and regulation for the broadcast industry at FICCI Frames 2015

Collin Furtado 26-March-2015

At FICCI Frames 2015, industry stakeholders discuss the changes being brought in content consumption due to the emergence of OTT, the various pros and cons for TV and other mediums as well as what the consumer stands to benefit

exchange4media Staff 26-March-2015

“There is a lack of new ideas and the flair for creativity. If anyone has found a successful format, 20 others will just blindly dive into it,” said Harit Nagpal, CEO & MD of Tata Sky at FICCI Frames 2015

Sarmistha Neogy 26-March-2015

Industry to grow from to grow from Rs 1026 billion in 2014 to reach Rs 1964 billion by 2019

exchange4media Staff 26-March-2015

This is an industry-driven initiative with all the three stakeholders being a part of it and if they remain true to the commitment of getting BARC off the ground, I don’t see too much of an issue that should come up because all three stake-holders have actually put their money where their mouth is. It’s just been a pro-bono experience, so while the challenges of what it will take to implement BARC on the ground remain because of the sheer expanse of the market that will be covered, from an industry perspective it will be a welcome change and I think most people are looking forward to it.

exchange4media Staff 26-March-2015

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