Date-wise News
Entries invited for 9th edition of Pepper Creative Awards

The Advertising Club Cochin and Pepper Creative Awards Trust have jointly announced the 9th edition of the Pepper Creative Awards, a call for entries has been sent to all ad agencies in South India; the last date for filing entries is March 10, 2015

exchange4media Staff Feb 16, 2015 2:42 PM

Mojo Rising music fest to enthral Kochi

Mojo Rising, the two-day music fest will feature 16 popular bands from across India such as Junkyard Groove, Jhanu, Baiju Dharmajan Synticate, Anju Brahmasmi, with a headliner act by Agnee; the event will be held on February 20 and 21

exchange4media Staff Feb 16, 2015 2:21 PM

How are news channels keeping themselves relevant for advertisers during World Cup?

Broadcasters talk about the importance of cricket-centric content and packaging to lure advertisers during World Cup

Abid Hasan Feb 16, 2015 8:58 AM

Brands cash in on India-Pak World Cup rivalry

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

World Cup: Is advertising on digital worth the money?

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Adidas launches 'Take it' campaign, rolls out Sport 15 films

Sport 15, a series of films on Adidas' new campaign, will narrate stories that inspire athletes to perform better; the first film features Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose

exchange4media Staff Feb 16, 2015 8:08 AM

ICC World Cup 2015: Brands play their best shot

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

exchange4media Staff Feb 16, 2015 8:07 AM

WPP's Tenth Avenue appoints Sudipto Roy as CEO, Emerging Markets

Roy has spent a significant part of his career in various leadership roles within Mindshare across India, APAC and Africa

exchange4media Staff Feb 16, 2015 8:03 AM