The Advertising Club Cochin and Pepper Creative Awards Trust have jointly announced the 9th edition of the Pepper Creative Awards, a call for entries has been sent to all ad agencies in South India; the last date for filing entries is March 10, 2015

exchange4media Staff Feb 16, 2015 2:42 PM

Mojo Rising, the two-day music fest will feature 16 popular bands from across India such as Junkyard Groove, Jhanu, Baiju Dharmajan Synticate, Anju Brahmasmi, with a headliner act by Agnee; the event will be held on February 20 and 21

exchange4media Staff Feb 16, 2015 2:21 PM

Company posted FY14 revenue of $7.54 billion

exchange4media Staff Feb 16, 2015 9:18 AM

Broadcasters talk about the importance of cricket-centric content and packaging to lure advertisers during World Cup

Abid Hasan Feb 16, 2015 8:58 AM

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Sport 15, a series of films on Adidas' new campaign, will narrate stories that inspire athletes to perform better; the first film features Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose

exchange4media Staff Feb 16, 2015 8:08 AM

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

exchange4media Staff Feb 16, 2015 8:07 AM

Roy has spent a significant part of his career in various leadership roles within Mindshare across India, APAC and Africa

exchange4media Staff Feb 16, 2015 8:03 AM