The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase the new Revotron engine as a prelude to the launch of its new cars Zest and Bolt

exchange4media Staff Jul 8, 2014 6:25 PM

As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing on its exclusive rights to broadcast the FIFA World Cup 2014

exchange4media Staff Jul 8, 2014 2:14 PM

In a bid to recapture audience attention, KBC has rolled out a new promo for Season 8, which sports the tagline – ‘Yahaan sirf paise hi nahi... yahaan dil bhi jeete jaate hain’

exchange4media Staff Jul 8, 2014 1:23 PM

Tarun Katial, CEO, RBNL feels that FDI should be at par with TV up to 100% for non-news radio channels & is hopeful that in the first 100 days the new govt will spur action and quick decision-making on pending issues of Phase III

Priyanka Mehra Jul 8, 2014 9:22 AM

The M&E industry has high expectations from Modi Govt's first Union Budget, with the wish list including hike in FDI in media to 49%, relief from multiple tax points, faster implementation of DAS, revival of the industry & more

Abid Hasan Jul 8, 2014 9:10 AM

This marks the first ever association between a music company, a music publisher and a Multi-Channel Network, all of which are entities that are affiliated with and manage multiple artist channels on YouTube

exchange4media Staff Jul 8, 2014 8:11 AM

NiAmos is a connected device that specifically maps the social media interactions in the real world, identifying & following the customers wherever they meet the brand

exchange4media Staff Jul 8, 2014 8:05 AM

Once a user clicks on the ad on Facebook, a number is dialled and continues engagement with the user off Facebook via SMS and voice. Initial results and data prove high ROI for advertisers

exchange4media Staff Jul 8, 2014 8:03 AM

MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional & digital media for the company & its flagship brand, Accu-Chek

exchange4media Staff Jul 8, 2014 7:52 AM

AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels - Prag TV and Rengoni

exchange4media Staff Jul 8, 2014 7:51 AM

IMT has completed acquisition of Network18 & TV18, following which Parekh & Zainulbhai have been inducted on the Network18 Board as Independent Directors. Raghav Bahl will continue to be on the Board as a Non-Executive Director

exchange4media Staff Jul 8, 2014 7:48 AM