Date-wise News
The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase the new Revotron engine as a prelude to the launch of its new cars Zest and Bolt
exchange4media Staff 08-July-2014
As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing on its exclusive rights to broadcast the FIFA World Cup 2014
exchange4media Staff 08-July-2014
In a bid to recapture audience attention, KBC has rolled out a new promo for Season 8, which sports the tagline – ‘Yahaan sirf paise hi nahi... yahaan dil bhi jeete jaate hain’
exchange4media Staff 08-July-2014
Tarun Katial, CEO, RBNL feels that FDI should be at par with TV up to 100% for non-news radio channels & is hopeful that in the first 100 days the new govt will spur action and quick decision-making on pending issues of Phase III
The M&E industry has high expectations from Modi Govt's first Union Budget, with the wish list including hike in FDI in media to 49%, relief from multiple tax points, faster implementation of DAS, revival of the industry & more
This marks the first ever association between a music company, a music publisher and a Multi-Channel Network, all of which are entities that are affiliated with and manage multiple artist channels on YouTube
exchange4media Staff 08-July-2014
NiAmos is a connected device that specifically maps the social media interactions in the real world, identifying & following the customers wherever they meet the brand
exchange4media Staff 08-July-2014
Once a user clicks on the ad on Facebook, a number is dialled and continues engagement with the user off Facebook via SMS and voice. Initial results and data prove high ROI for advertisers
exchange4media Staff 08-July-2014
MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional & digital media for the company & its flagship brand, Accu-Chek
exchange4media Staff 08-July-2014
AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels - Prag TV and Rengoni
exchange4media Staff 08-July-2014
IMT has completed acquisition of Network18 & TV18, following which Parekh & Zainulbhai have been inducted on the Network18 Board as Independent Directors. Raghav Bahl will continue to be on the Board as a Non-Executive Director
exchange4media Staff 08-July-2014
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India to be $10tn economy in 2030, says D Shivakumar of Aditya Birla at ISA CEO Conference
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